Mobile-First? How About "Sell More Stuff" First?

There’s lots of talk about so-called “mobile first”. My view is that it’s move-the-business first – mobile might be the way to go, but maybe not.

Here’s what I told Mobile Marketer on the subject.

"Marketers should take a sell-more-stuff approach. There are often times where mobile should be the lead given a brand target's behavior and interest.

“But other times that is not the case. Everything has changed and nothing has changed – it's about selling products and services – and using the medium or mediums that are most likely to succeed.

“You need to know your customer – that was true 50 years ago and will be true in 50 more years.”

The full article is here -