One can easily argue that travel and retail are the two industries that are in more transition than any other as mobile becomes more a part of our everyday lives.
Readers of this blog and my The Art of Mobile Persuasion book have heard how Expedia, Alaska Airlines, and JetBlue are embracing the challenge.
In fact, I just spent more time with Expedia and SVP/CMO David Doctorow and will post more on what surprises came up in 2015 and what lies ahead.
In the meantime, to further immerse yourself in the subject, I recommend a new report that Colin Gibbs wrote for Skift.
Here's what I told Colin in comments that are included in Mobile App Strategies of Consumer Travel Brands.
“In a lot of ways, marketers are what I call inattentive. There are ample opportunities to learn about consumers, to learn about our customer, our prospect. There are some marketers who have had their eyes closed, who aren’t looking at where customers are spending their time, not just physically, but in a mobile experience.
"What kind of content (do they interact with)? Do they have a preference for certain styles. These kinds of things are more available to us than ever before.”
The full report is available here - http://skift.com/2015/12/01/new-trends-report-mobile-app-strategies-of-consumer-travel-brands/