Evaluating Microsoft's Ads Targeting iPad "Deficiencies"


You likely have seen the TV ads where Microsoft is taking the iPad on. One pokes at Siri, the other calls attention to the fact that Office applications are limited on Apple’s tablet.

Mobile Marketer asked me what I thought of this tact.

Here’s, in part, what I said in today’s article:

"Sure, it would be great if we could use Office programs more freely, but many of us don't see that as a deal-breaker — just like we don't see a crappy Siri experience as a deal-breaker.

"There is too much else that delights us.”

The full article is here http://www.mobilemarketer.com/cms/news/advertising/15442.html

I’d love to know what you think.