Can Mercedes Drive Traffic Through Mobile Advertising?


In my Mobilized Marketing book, I wrote that the coolest thing in mobile was, of all things, a Ford campaign that employed an unsexy text message call to action in traditional media to produce a 15.4 percent lead conversion.

To me, cool equals business success, not necessarily innovative technology.

Many auto manufacturers employ mobile in the hopes of moving product.

In a story running today, I told Mobile Marketer that Mercedes is wise to partner with CBS News.

“The automotive industry has had great early success with mobile, mostly from the manufacturers and dealers who are delivering personalization options – as in build your own car on your device – and current inventory for those who are inclined to visit a dealer for a test drive,” I said in the story.

“Apps are just part of the mobile solution. Car manufacturers and other brands should give consumers choice on how to interact via mobile.”

The full piece is here: