I'm honored and humbled to again be named one of the top CMOs on Twitter.
http://www.smmmagazine.com/exclusives/top-cmos-on-twitter/
I hardly have the answers. When asked, I offer simple advice -- bring a perspective to Twitter. Tell your followers what something means to you and to them.
Refrain from wasting people's time with the mundane. We all have ruined commutes because of traffic lights on the blink.
I learn way more on Twitter than I teach. For me, anyway, It's well worth the effort.