With mobile passing the stage of “nice to have” to essential, many marketers have come to the conclusion that they'll suffer if they fall behind or stay even with the pack.
These folks are asking for more than what a conference presentation might bring. They want detailed how-to lessons that can be applied quickly and effectively.
They know that everything and nothing has changed – marketers still need to sell more stuff, but the how is different with mobile so universally used by customers and prospects.
I’m pleased to say that I’ve joined forces with Market Motive, the leader in complete end-to-end online curriculum training. Beginning immediately, marketers can learn mobile marketing fundamentals http://www.marketmotive.com/mobile-marketing-training-promotional-video before going through a comprehensive course designed to give them an advantage.
Through Market Motive, instructional videos, certification tests, and course components are constantly updated and streamed through a network of partners that includes leading universities, industry associations, and training providers, as well as Market Motive’s own learning portal. The curriculum is constantly updated by bestselling authors, keynote speakers and industry leaders as the digital landscape changes.
Participants in the Market Motive program view online courses and interact with faculty to learn the latest online marketing practices. The structured curriculum includes web-based training videos, weekly live webinars, and online testing. After testing and certification, certified professionals stay current via updated video lessons, conversations, and interactive workshops with the online marketing industry’s bestselling authors and speakers.
Market Motive also provides faculty-coached web-based training in SEO, Web Analytics, Social Media Marketing, PPC Advertising, and Conversion Optimization. These Master Certification courses are 100 percent online, and include weekly coaching, a final project defense, and endorsements from the top authors and thought leaders in online marketing.
Ongoing memberships are available to groups and individuals for training updates.
I’m stoked to get this initiative going. I hope you’ll join me.