With the cover final, we're entering the late stages of work before the May 1 publication date of Mobilized Marketing. Of course, I'll post much more on the incredible stories within the book and the interviews with marketers from CNN, Y&R, ESPN, Intuit and dozens of others.
For more on Mobilized Marketing, here's Wiley's description - http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118243269.html