Digiday asked me to compare brands that are winning on the mobile Web to those failing.
Here's what I told the publication:
“When it comes to content, the online Web and mobile Web are, pardon the pun, worlds apart. More and more discussions with consumers tell us that they are punishing brands that do not deliver in their mobile executions. Those entities that do are gaining customers and brand loyalty.”
The full story is here http://www.digiday.com/mobile/brand-mobile-ad-misses/