Notes From A Mobilized Marketer - Selfies and the Long Arm of the Law

To “hide” a selfie stick, an author named Mansoon purportedly bought two prop hands on Amazon, modified them and his clothes, and went into the world with the most ridiculously-looking selfie enabler that you will find. Since selfies are illegal in London, South Korea and elsewhere, I wonder if Mansoon will escape the long arm of the law.

Brands spend $3.04 to drive a single download of their mobile app; consumers use 70% of their downloaded apps once if ever, per Forrester.

Today, 90% of young adults use social media, compared with 12% in 2005.

Tweet from Fast Company: “In honor of #WorldToiletDay, how the most successful people poop at work: http://buff.ly/1MEGBKP”. I read that as how many people successfully poop at work.

eMarketer says that businesspeople are looking for short bursts of info on smartphones they need right then. Me – businesspeople or all people?

38% of job-seekers using smartphones had trouble entering a large amount of text on applications: Pew.

Also, 47% of people who used a smartphone in a job search accessed content that didn't display properly. Hello. It's 2015. A web site optimized for mobile is a must.

The YouTube Kids app hit 10 million downloads and expanded overseas.

Selling smartphone data that connects consumer demographics with locations will be a $79 billion business by 2020, according to Accenture.

850 apps are downloaded ever second from Apple’s App Store.

Dunkin Donuts has introduced mobile ordering.

The stat is a bit old but telling even today -- four apps in Google’s Play Store had been downloaded between 1 billion and 5 billion times as of September 2014 — Google Maps, Gmail, Google Play Services and YouTube, according to Pew. All four of these apps, however, are required downloads for all Android devices.

Seven apps — Facebook, Google Play Books, Google+, Google Search, Google Text-to-Speech, Google Street View and WhatsApp — had been installed between 500 million and 1 billion times. All were required downloads except for Facebook and What’sApp.

Notes From A Mobilized Marketer - On The Joy of Giving A Selfie Stick

Sure, using a selfie stick makes you a dork, but one with a smile on your face. I bet tens of millions more could’ve been sold this season on street corners, outside the holiday recital, and anywhere that there is mistletoe or Santa Claus. Admit it, you bought one. Or should have.

Is this the last holiday season before our refrigerators send a message to our mobile or smartwatch that we are low on eggnog?

My belief is that after all these years and all the dollars spent, we have no idea how much data we need in our mobile plans.

Led by Whole Foods shoppers, Apple Pay accounted for 1% of digital payment dollars in November: ITG.

Tweet of the week is from eMarketer’s @noahelkin Anytime headlines mention #beacons in relation to boosting fast-food sales, I always assume they meant #bacon. Did Noah mean #iBacon?

32 million in the U.S. reportedly download more than 17 mobile apps a month. They are dubbed Mobile App Install addicts.

Half of shoppers research on mobile devices while in-store, say Forrester Research and SPS Commerce.

In the time that BlackBerry took to bring the new Classic, I've gotten around using one by changing to shorter emails on my iPhone. It as proven to be good enough. Are you in the same camp?

The problem with companies like Comcast is that they build no brand loyalty. After tons of trouble with them, they overbilled me. And then they got no slack.

From Yahoo: BlackBerry works with Boeing on phone that self-destructs. Me: No mobile entity is more qualified on self-destruction than BlackBerry.

41% of North American smartphone users are highly aware that their phones can be used as payment devices at retail counters, yet only 16% have done this: Accenture.