Notes From A Mobilized Marketer - What's Worse Than Mobile Shopping At The Thanksgiving Table?

Here’s the answer to the coming complaints about you shopping via mobile at the Thanksgiving dinner table: at least, you are not doing it on the potty. A PayPal holiday buying survey showed that 22% say they will shop on the toilet. That compares to 34% who will purchase in bed for their partner or spouse while sleeping next to them, and 35% who will shop between such activities as passing the cranberry sauce and downing three pieces of pecan pie.

Only one in six shopping carts converts on smartphones, per Adobe.

Mobile shoppers will account for 34% of ecommerce sales during the holidays, Adobe added.

Seventy-five percent of internet use in 2017 will be mobile, Zenith says. The same company predicts that mobile advertising will overtake desktop ad spending next year.

Nearly 75% of U.S. adults will use smartphones in 2016: eMarketer.

How important are mobile web sites? Purchases made via mobile browsers are more common than transactions completed in merchants’ native apps, according to Javelin. Transactions via mobile browsers in 2015 totaled $75.3 billion, while apps accounted for $46.9 billion.

The majority of smartphones and tablet users in Germany said they have only downloaded free apps, eMarketer reported.

Thirty-nine percent of people have downloaded malware on to their smartphone, per Crowd Research Partners.

By 2018, nearly 8 in every 10 programmatic dollars will be spent on mobile: eMarketer.

Mobile paid search has increased by 134% since last year, Merkle said.

By 2020, mobile video will represent 75% of global mobile data traffic: Cisco.

Google makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s estimates of ad revenues at major publishers.

Last year, one-third of shoppers made a purchase on Black Friday or Thanksgiving with their mobile phone, per Forbes.

12.5 billion dollars were spent via mobile during the 2015 holiday season: Internet Retailer.

A Nielsen study showed that adults in the U.S. visit more desktop sites than smartphone sites, but the gap is narrowing. During May, Nielsen adults visited an average of 55 PC sites, down from 61 the prior year and 62 the year before. By comparison, adults visited 44 smartphone sites, up from 38 in May 2015 and 36 in May 2014.

Notes From A Mobilized Marketer - Gauging The Distance Marketers Still Need To Go

How far have we come – or not? Entering 2016, only four percent of marketers have a single view of their customers, says eMarketer.

Smartphone users will number seven billion in 2020, up from the nearly four billion today, Tune predicts.

On the new or renewed and repeated use of "App-ocalypse" - stop.

Purchasing happened more often from digital channels as U.S. retail sales grew 7.9% in 2015, per MasterCard. Furniture and women's apparel were the leading growth categories.

83% of consumers use 2.23 devices simultaneously with most of them 'feeling good' about it, reported Accenture Interactive. I, for one, always feel that something is lacking from that .23 of a device.

I am up to 26,000 tweets sent. .0000000000000000000000000000000000001% were about my meal choices.

With the mobile wallet, cash was supposed to be gone by Tuesday, no? Maybe some Tuesday in 2023.

My craziest tech moment of 2015 was when I got a “You Did It” Apple Watch message while at a urinal. Come to think of it, it was the best positive re-enforcement since I was 3.

Tabletop tablets enable Olive Garden to turn over tables six-seven minutes faster, the Washington Post reported.

I always gauge mobile adoption when the extended family visits over the holidays. This time around, they want from why to "oh, we'll just take Uber” and “Time to FaceTime with the grandkids cross-country”.

13% of Americans are “smartphone-only” as home broadband plateaus, via Pew. Meanwhile, 55% of U.S. adults have both a smartphone and home broadband subscription.

My best RTs this week – and every week, came from everyone who retweeted. Other yardsticks miss the point.

The equal to the StarWars fanatics are those who consented to push notifications for each score in 42 bowl games.

Google launched a 6-month accelerator to help startups build mobile products.

Notes From A Mobilized Marketer - The Answer To Mobile's ROI Is A Shrug?

About half of marketers and agencies are not measuring mobile ROI, eMarketer said. A shrug of the shoulders is the answer to the question by the clients or senior management of how we're doing? My question for you – what will you do next after you are moved out?

Half of Pinterest’s users are outside the U.S., the company says.

58% of customer service teams view social media inquiries as their top challenge, Forbes reported.

44% of U.S. online shoppers start the buying process with Amazon, per BloomReach.

Nearly 8 out of every 9 minutes occurs within a user’s top five apps: comScore.

On Twitter, videos are retweeted 6x more than photos. Also, 90% of video views on Twitter are from mobile devices.

More than half of all Google searches now happen on mobile devices.

CEO John Chen said that BlackBerry may quit the handset business if it the company is not profitable in a year.

eMarketer says that approximately 2 billion people have smartphones today. Another 150-200 million will buy their first in each of the next 3 years.

Americans spend 2+ hours a day on smartphone apps: comScore.

A headline proclaimed that mobile is "marketers' magic bullet". We haven't gotten more sophisticated than that hype nonsense?

54% are willing to end a relationship with a brand if they are not reached with personalization, according to Razorfish’s Jeremy Lockhorn.

Several more from Jeremy:

-- 46% of consumers will purchase more if you personalize across channel

-- 83% of consumers expect you to know them across channels and devices

-- there is a 1% conversion rate for smartphones, a third of the PC rate

-- 55% of marketers are using cross-channel technology to create single view of customer

Microsoft says that Surface is now a $3.5 billion business. Still, NFL announcers mistake them for iPads.

Notes From A Mobilized Marketer - Takeaways From An Eye-Opening Report on E-Mail Opens

The migration to mobile has resembled a stampede, but when it comes to email, many more that we have been led to believe rely on the desktop than the wireless device.

North American data from Experian Marketing Services for the second quarter of 2015 showed that overall, 48% of all emails sent by Experian clients were opened on the desktop, while 40% were opened on mobile phones or ereaders, and 12% on tablets. eMarketer said.

A deeper drive showed these numbers: in the business products and services industry, 73% of emails were viewed on the desktop—and the tablet open share was just half the average. Publishers, media and entertainment companies and travel firms all had slightly higher-than-average open shares on the desktop, while publishers and travel firms reported lower-than-average open shares on mobile phones.

On average, 62% of clicks came on the desktop—14 percentage points ahead of the desktop share of opens. Mobile phones saw 30% of clicks, as opposed to 40% of opens. The desktop was the biggest source of email clicks for every industry.

That’s all a bit eye-opening.

Facebook is working with schools on a personalized learning app that may be offered for free, Engadget reported.

Any Apple Watch owners even a bit less excited about this week's Apple announcements given their experience with the watch? I am in that camp.

A tweet said that fitness trackers may catch on with cows. I wonder how many units will moo-ve.

Ericsson says that the number of consumers watching video on smartphones is up 71% since 2012 across all ages.

Picture this: a couple took a “divorce selfie” and President Obama snapped one during an Alaska trip.

I’m touched every time that I see an automated thanks for the Twitter follow.

I received this advice in a promoted tweet - stop messaging women and start meeting women. It was my nominee for dumb-ass targeting.  Why? I’ve been married 25 years and plan to be married 25 more.

Notes From A Mobilized Marketer - How Marketing Indiscriminately To A List Is A Turn Off

I received another cheeseburger offer via a mobile loyalty club. The problem is that I haven't had a burger in about 15 years and this quick-service restaurant should know that from previous purchases. That's not 1-to-1 marketing. It's 1-to-1 list. And it’s cause to seriously consider an opt-out.

Two men were arrested in a supposed bloody beer-bottle battle over whether Android is better than iPhone. No, they weren’t named Eric and Tim.

Smartphones can now detect earthquakes and give you time to run, per Fast Company. Researchers from the U.S. Geological Survey, Caltech, the University of Houston, and others, are establishing a crowdsourced GPS-based earthquake warning system that would send out a message when it detects an initial rumbling.

Amazon has shut down TestDrive, an Appstore feature that lets you try some apps before downloading. Only 16,000 apps participated and limited availability likely caused some to shy away.

For 2016, the question isn't whether presidential candidates will use mobile. Rather, it’s will they effectively personalize communications.

Nearly half of smartphone-toting travelers use map apps during vacation, per eMarketer. When's the last time you saw someone unfurl a paper map?

I told my wife of all the features of my coming Apple Watch. A Mickey Mouse face was the most compelling to her.

This week, I saw a headline that said mobile payments are retail's new frontier. Yup, same headline that I saw in 2013, 2014, and probably early than that.

Global mobile-ad spending on Android grew 539% in Q1, according to PapayaMobile.

U.S. adults spend 5.5 hours with video content each day, over an hour of which is digital – eMarketer.

15 million Americans say they'll buy an Apple Watch, a Reuters poll found.

CookBrite is  an app that recommends meals based on ingredients in your kitchen. That’s personalization.

44% of consumers worry that apps are collecting personal info without consent – Forrester. 33% have cancelled a transaction due to privacy concerns.

Notes From A Mobilized Marketer - A Smartphone and a Flying Machine?

Since some supposedly have the iPhone 6 nailed, iPhone 7 rumors anyone? I heard that the phone will enable us to fly without planes.

Orbitz lets users resume searches across devices. That is so 2014.

The majority of Americans download zero smartphone apps every month, comScore says. This report is everywhere on the Internet.

Digital time spent on mobile is all additive, not substitutional to desktop, according to eMarketer.

I had no issues with mine (before it was recalled) - 10-20% of people are allergic to nickel, a material unregulated in the U.S. that's found in devices like Fitbits .

1.6% of app developers make more than the other 98.4% combined, a review by Vision Mobile shows.

Google’s 2013 mobile search revenues were approximately $8 billion.

The value I put on Twitter is high, but it doesn't get me to believe 79% of marketers used Promoted Tweets this year.

Half of American adults now own either a tablet or an e-reader, Pew tells us.

Younger millennials spend a majority of their "TV" time watching TV on another device, according to eMarketer.

The mobile spend by marketers is slowing , the CMO Council tells us.  It’s maddening but points to need to work harder and smarter to show ROI.

I've been doing this all wrong. I see an "offer" to get me 100-200 retweets per tweet for 30 days. You know that my stuff is not that compelling (but you did read to the end, so thanks).

The most secure version of BBM is coming to iOS and Android this year. That’s at least 4 years too late.

173 million people in the U.S. now own a smartphone per comScore.

50% of Walmart web traffic comes from mobile.

75% of HR managers say mobile HR improves worker satisfaction, ADP reports. More education needs to be done there since it isn’t a no-brainer apparently.

Notes From A Mobilized Marketer - An App To Do Everything But Get 49ers To Beat Seahawks

The Levi’s Stadium app is said to change the role of mobile at sporting events forever. Fans will be able to instantly watch replays from their mobile devices in the stadium, choosing from a variety of different camera angles. The app will feature paperless ticketing and the ability to order food and drinks directly from your seat.

What it won’t change is the 49ers’ inability to beat the Seahawks.

Mobile payment users span all income levels, with the highest usage among those making less than $50,000 (32%) and more than $100,000 (29%) – Nielsen.

"The Beginning of the End of Smartphones" is a provocative headline that isn’t likely so.

Mobile now represents 62% of Facebook's total ad revenue, which reached $2.91B in Q2 2014.

Mobile phone penetration in Singapore is at 156%, according to Forrester.

17% of US internet users with an income of $150,000 or more have opted in to receive text message info and offers from luxury brands – eMarketer. Uninterested? I say it’s more likely that they haven’t been approached in compelling ways.

This year, for the first time, advertisers will spend more on mobile ads than on newspaper or radio, reported the Wall Street Journal.

Twitter stats: 70% male globally. 59% White.  29% Asian in U.S.

Fitbit tweeted to step it up near the end of the month. That zapping wearable competitor lets action speak louder than words.

Fixed raised $1.2 million for a mobile app that fights your parking tickets for you. It’s a tool to win on technicalities.

15% of Starbucks' revenue last quarter came from smartphone transactions.

The "demise" of tablets is the week's winner for gross exaggeration. Phablets will get some dollars. Tablet innovation will stem flow of others.

Where do mcommerce transactions take place? eMarketer says that mobile websites get 55%. Apps 34%.