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Notes From A Mobilized Marketer - Are Wearables For Pets Barking Up The Wrong Tree?

You can now put a wearable on your pets and track activity or perceived laziness. If I tell my wife that our dogs are chubby, she will say, “Takes one to know one”.  I’m staying mum.

That reminds me of my favorite tweet of the week. From @BillMurray: “The problem with diets is nachos”.

Speaking of eating, Taco Bell's order-ahead app has seen purchases 20% higher on average compared to in-store, per Business Insider.

24% of teens go online “almost constantly”, facilitated by widespread availability of smartphones – Pew.

Also, 71% of teens are Facebook users. Boys and girls are equally likely to partake.

My kind better half brought me home a visor and killer shirt from The Masters. Pictures? None. No smartphones are allowed on course, much less selfie sticks.

64% of mobile game revenue is from 0.23% of players, Swrve says.

Leading to pre-order day, Apple spent $38 million advertising the Apple Watch. Was it money well spent? Many of us bought one without touching it or even eyeballing one.

Later on pre-order day, I did a hands-on with the model of Apple Watch that I purchased that comes with a sport band. I had thoughts of my Fitbit often slipping off, but in the case of Apple’s version, there is a tuck-in feature. We’ll see.

Ready for a concert of simultaneous notification sounds via iPhone, MacBook Air, and Apple Watch? How long before we say, "Yeah, I got it".

The other day, I was 35 folks in before recognizing anyone on People You May Know feature in the Facebook app. It seemed as random as pointing in phone book.

Major League Baseball says that it delivered 60 million live and on-demand video streams across digital platforms on Opening Day, up 60% from last year.

It was a great week. I was just added to a list of fun people. Unfortunately, it’s not my wife's list.

Tagged with wearables, Pew, Apple Watch, Swrve, Taco Bell, Fitbit.

April 12, 2015 by Jeff Hasen.
  • April 12, 2015
  • Jeff Hasen
  • wearables
  • Pew
  • Apple Watch
  • Swrve
  • Taco Bell
  • Fitbit
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Notes From A Mobilized Marketer - South Park Says Freemium Is Latin For Not Really

Viewers of Comedy Central’s South Park know that there’s usually an underlying truth in a show that is heavy on satire. Mobile gaming got in the crosshairs recently with the program skewering app makers for a “freemium" modal that South Park says is Latin for "not really".

The show that the goal is to make the user wait but pay for not having to sit through ads and other supposed wastes of time. True? Yes in many cases. But not everyone falls for it. According to Swrve, half of a game's in-app purchase revenue comes from just 0.15% of its players.

Meanwhile, mobile gaming revenues are set to surpass traditional console games by next year: eMarketer.

An alarming 31% admit they have no mobile strategy or simply view mobile as a campaign, says a new CMO Council study. Clearly there’s more work to do in educating.

I'm in your loyalty club, but an offer via text at 6a has me thinking I made a mistake in joining. Heard of best practices and common sense?

Adult mobile users are planning to do 40% more holiday shopping on their devices this year, per study by Burst Media and Rhythm NewMedia.

Weird Al in ads is going to make us shop more at Radio Shack? I'm not buying it.

JetBlue says that it spends two-thirds of its budget on digital.

The iPad still dominates traffic among tablets in North America,with an 80% share, Chitika reports.

I lost zero sleep due to Twitter moving its status box. Others apparently sweat the small stuff.

Mobile will account for 31% of online sales on Thanksgiving, compared to 21% in 2013, according to Adobe.

How quickly things change - Samsung restructured its U.S. marketing team as the mobile division faltered. Is this marketing or product-related?

20% of all the pictures taken in the history of the world have been taken in the last two years, marketer Seth Matlins said at the 3% Conference.

Google & Facebook control 75% of all mobile advertising. Is this a surprise to anyone?

Over 2.5 billion adults do not have a formal bank account, per MasterCard. But more than 1 million of the “unbanked” have access to a mobile phone.

35% of holiday email click-throughs will happen on mobile devices, IBM forecasts.

40% of online adults start an activity on one device & finish on another: Accenture.

Tagged with South Park, Freemium, Swrve, JetBlue, ipad, Google, Facebook.

November 9, 2014 by Jeff Hasen.
  • November 9, 2014
  • Jeff Hasen
  • South Park
  • Freemium
  • Swrve
  • JetBlue
  • ipad
  • Google
  • Facebook
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Jeff Hasen

Mobile CMO and Author
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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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