Notes From A Mobilized Marketer - An "App To Stop The Tears" Edition

Researchers have created an app that decodes a baby's cry. It’s for doctors to identify potential issues.

ESPN now lets iPad users call up scores and clips while watching live video. More evidence that the passive has become interactive.

In buyout, BlackBerry is said to get little premium per share. It’s a lesson on how things change in mobile.

Facebook says it has 101 million daily mobile U.S. users. Also, one out of three people in the U.S. check Facebook via mobile app at least once per day.  I like.

Groupon revenues now nearly 50 percent from smartphones. It is capitalizing on location-based opportunities.

Apple is pushing its new MacBook Pro via movie theater ads. Who wudda thunk it?

More change in the car - Audi's augmented reality app decodes your car dashboard so you know what the light on is telling you.

Per industry analyst Chetan Sharma, in the third quarter, the U.S. mobile data market grew 4 percent quarter over quarter and 14 percent year over year to reach $21 billion.

Hautelook says that 40 percent of its transactions are coming from mobile.

Google recommends that mobile websites load in one second or less. More on building mobile web sites in my Sept. 25 Market Motive online workshop.

We get so America-centric here, but it’s interesting that 5 billion of the 6 billion mobile phones are in developing countries. India remains one of the world’s largest mobile markets with over 825 million subscribers.

Time spent shopping on mobile devices has increased 385 percent since 2010.

One last stat - Nearly 80 percent of smartphones shipped worldwide during Q2 of this year ran the Android OS, says IDC.

Notes From A Mobilized Marketer - The "Charge It" Edition

“Juice” with your coffee? DuPont has introduced Corian Powermat wireless charging countertops.

Mobile use during sex stats were interesting the first time. 8,674 surveys later and yeah, so?

BlackBerry's marketing aside, the market has spoken on the company's flagship Z10 - price dropped 75 percent to $49. The company’s CEO says that training issues and problems with getting buyers to "move from the pack" are the reasons for the sales woes. Also, a new report says that BlackBerry now accounts for just 2 percent of mobile traffic.

South Africa mobile stats nearly a year after I visited – 68 percent of email are sent/received on a cellphone; 3 times more text rather than email

One more - there are 4.6 times more households with a mobile device than a computer.

The New York Times is creating a digital long-form magazine. How will it do? Content wins pre-digital times and now.

eMarketer has slashed its 2013 U.S. mobile payments forecast in half. The day will come. Just not tomorrow or next year.

Univision's Hispanic audience avidly consumes content, ads on mobile. No surprise. Hispanics continue to over-index on mobile use and activities.

Another mobile made-up word - apportunity. Stop. Now.

For most outside of us geeks, having two mobile phones in a year is more hassle than a thrill. Agree?

More than 25 percent of organic search visits came from mobile devices in Q2.

How Not To Get Fired For Choosing The Wrong Mobile Strategy is the topic of my July 25 Market Motive webinar. You in?

Cripes. Just saw someone say 2013 is the Year of the smartwatch. It was the Year of mobile something like 9 straight years.

There are supposedly two ways to hit “print” on a mobile device. I can't even get my Macbook Pro to print wirelessly.

Notes From A Mobilized Marketer - The Marriage of TV and Mobile Edition

Who expected this headline in 2013: Gannett Doubling Down on TV with Belo Purchase? It’s not your grandfolks' TV - mobile makes it interactive and more attractive to advertisers.

"Flat design" and "deglitzed" failed to make it to Apple’s iOS 7 intro. It was all about benefits, just as it should be.

Of course, designers and other pundits attempted to have the last word – and made up some new ones, including overhelveticated.

Google maps turn by turn for iPhone rocks – that’s not news but it can't be said enough.

How important is mobile to Nordstrom? The retailer says that for every $1 spent via mobile today, mobile will inspire $13 of in-store purchases – and $22 by 2016.

70 percent of sales organizations using tablets are already realizing a positive ROI, according to a study.

Facebook mobile ad revenue is expected to top $2 Billion this year.  It’s the subject of my Market Motive webinar this Tuesday.

In a related note, local mobile advertising is expected to double in 2013, according to Borrell.

If you have a bad mobile site, Google says that you'll soon have a SEO problem. Bravo.

Mobile wallets are about experiences, not payments, according to a MasterCard exec. I say that you build loyalty to fight commoditization.

One third of Americans own a tablet. And further growth could come through reported $99 #Android devices launching this year.

I was struck how Siri expectations were raised so high for iOS7. I’m definitely in the "show me" place on this one.

Nokia has a new television spot selling what it calls the best low-light camera. Is that key to a buying decision for more than a few? Doubtful.

I wonder how many used their mobile device to watch the CBS Sunday Morning piece on not being able to put your phone down.

A Forbes article asked Will Mobile Revolutionize Advertising--Or Kill It? I say that it’s neither. There are no absolutes. It will change it. Already has.

An Ogilvy executive is the latest to remark that we need to bring value to mobile users. That can't be said enough.

Another article I saw said that Mobile Isn't Just a Screen or Device, It's About Behavior. Yeah, but it’s about understanding behavior that leads to business results.

The Launch of Online Mobile Marketing Curriculum Training

With mobile passing the stage of “nice to have” to essential, many marketers have come to the conclusion that they'll suffer if they fall behind or stay even with the pack.

These folks are asking for more than what a conference presentation might bring. They want detailed how-to lessons that can be applied quickly and effectively.

They know that everything and nothing has changed – marketers still need to sell more stuff, but the how is different with mobile so universally used by customers and prospects.

I’m pleased to say that I’ve joined forces with Market Motive, the leader in complete end-to-end online curriculum training. Beginning immediately, marketers can learn mobile marketing fundamentals http://www.marketmotive.com/mobile-marketing-training-promotional-video before going through a comprehensive course designed to give them an advantage.

Through Market Motive, instructional videos, certification tests, and course components are constantly updated and streamed through a network of partners that includes leading universities, industry associations, and training providers, as well as Market Motive’s own learning portal. The curriculum is constantly updated by bestselling authors, keynote speakers and industry leaders as the digital landscape changes.

Participants in the Market Motive program view online courses and interact with faculty to learn the latest online marketing practices. The structured curriculum includes web-based training videos, weekly live webinars, and online testing. After testing and certification, certified professionals stay current via updated video lessons, conversations, and interactive workshops with the online marketing industry’s bestselling authors and speakers. 

Market Motive also provides faculty-coached web-based training in SEO, Web Analytics, Social Media Marketing, PPC Advertising, and Conversion Optimization. These Master Certification courses are 100 percent online, and include weekly coaching, a final project defense, and endorsements from the top authors and thought leaders in online marketing.

Ongoing memberships are available to groups and individuals for training updates.

I’m stoked to get this initiative going. I hope you’ll join me.