For 43 years, the slogan from McDonald’s said, “You deserve a break today.” These days, when it comes to patrons accessing product information and offers, the quick service restaurant believes that we deserve choice. Despite an impressive 10 million mobile app downloads, McDonalds has installed kiosks in its restaurants, too, giving options to its customers beyond cellphones and the traditional information found on boards behind the cashiers.
An example of my Apple Watch frustration? A gate change that doesn't come with tap when that’s exactly what's needed. Now, you have to notice. And often don't.
Mobile captures 2 out of every 3 digital media minutes in the U.S., per comScore.
One in five U.S. households have bought groceries online in the past month, according to eMarketer.
Apple will likely sell its one billionth iPhone later this year.
This is permission-based, but still raised more than one eyebrow - when you open the Domino’s app, it automatically sends you a pizza unless you cancel within 10 seconds.
78% of food shoppers say they want to save as much money as possible via mobile, according to Gfk. This is one constant in wireless era – pre-recession, during recession, post-recession, people want deals.
75% of consumers say relevancy matters when it comes to the rewards that businesses provide: Colloquy. The others didn't understand the question?
British mobile phone users’ movements could be sold for profit, as reported in The Guardian. That brings worries that location data will be used by criminals.
10 million did their taxes on mobile last year with Intuit.
Microsoft CEO Satya Nadella says that the secret to a harmonious life is to stop obsessing over your smartphone. Many of us know this but won't/can't/don't believe that we can do anything about it.
Native ads will make up 63% of mobile display ad spend by 2020, a Facebook & IHS study finds.
52% of users view push messages as annoying, according to Localytics. Better practices, more value and education are keys to improving that number.
My eye doctor was appalled when I told him that his vendor was sending appointment text reminders at 4 a.m. to people who haven’t opted in. We will see if anything changes.
