Steve Jobs' Influence Over Mobile Marketing and Advertising

I was among those asked by Mobile Marketer to assess Steve Jobs’ influence on mobile marketing and advertising.  Here is what I told the Rimma Kats:

Steve Jobs’ biggest influence on mobile marketing and advertising is in the way the iPhone and iPad changed behavior.

Never before had we had such pleasing user experiences and access to content on our terms via the real Web and the revolutionary App Store.

For years, I’ve been waiting for a Web page to load properly on my BlackBerry.

[Mr.] Jobs’ contributions in those areas will be remembered more fondly than in Apple’s iAd efforts.

IAd will go down as a milestone because of the reported $300 million that Apple paid for Quattro Wireless to build out the iAd network.

While iAd has been short on return for brands, Apple’s dollars and efforts have validated the mobile advertising business models pursued by many others.

You can read the whole article here