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Jeff Hasen

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Notes From A Mobilized Marketer: The Battle For Public Opinion Edition

With mobile and social, a brand can lose the battle for public opinion in two minutes rather than the two hours you read about in crisis management textbooks. Carnival Cruises is the latest case study proving this.

93 percent of time spent on social networking in United States is on Facebook. I read that a day after seeing a headline proclaiming the impending doom of Facebook.

Yet to drive revenue despite 125 million downloads, Bump has added mobile to PC sharing.

If your mobile stats are as old as your feature phone, you stand little chance to succeed.

Verizon now rates apps by how much data, battery life they consume. This is useful and should be duplicated.

Only 18 percent of iPad users check email more than 10 times a day, according to eMarketer. It’s secondary access for most.

Dish says it bought Blockbuster to open wireless stores. In my neighborhood, it is vacant. And that's common.

Headline: The iPad Business Is Collapsing. My reaction? And by 2014, more will walk around with nine toes on each foot.

50 percent of mobile users will be "addressable" this year: Forrester. Why aren't more brands creating opt-in programs?

Primary mobile users on Twitter are 63 percent more likely to click on links than those who mostly access via PC.

Also, those who access Twitter primarily on mobile are 86 percent more likely to be active on Twitter several times a day.

Headline: Is mobile video the new TV commercial. Me: no.

10,000 Home Depot employees are switching from BlackBerry to iPhone for productivity, improved customer service. This follows Lowe's’ playbook.

Does the word beta give Apple more forgiveness in Siri shortcomings? And how long can a beta phase last?

 

Tagged with BlackBerry, Blockbuster, Dish, bump, facebook, ipad, iphone, twitter.

February 17, 2013 by Jeff Hasen.
  • February 17, 2013
  • Jeff Hasen
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Jeff Hasen

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  • Jeff Hasen
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