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Notes From A Mobilized Marketer - The "What's Cooking" Edition

Visits to allrecipes.com from mobile are 40 percent of total traffic, up from 8 percent a year ago. That makes sense - you’ll find devices used in kitchens and shopping aisles. And folks go to them day after day, unlike many apps that get downloaded, then forgotten.

Headline: Coming in 2013 – Targeted TV Ads. A century after television was invented, you wonder how "mass marketing" made it this long.

24 percent of cellphone owners say the worst thing about them is they make you constantly available and reachable at any time: Pew. It’s simultaneously the best and worst thing, IMO.

On Black Friday, Groupon’s mobile transactions were up 140 percent, 4X a normal Friday A.M. That’s a lot of eyelash enhancement sales.

Mobile LTE subscribers are expected to double by 2014. That means more mobile video consumption.

Mobile app sales are projected to exceed $30 billion this year, 2X to 2011. The death of apps has been greatly exaggerated.

In 2012, mobile accounts for 10 percent of sales and 20 percent of new customers for HSN, the 26th largest retailer.

Of course, it's too soon to know, but you have to wonder if marketers view mobile differently now vs. before Black Friday and Cyber Monday numbers came in large. How can they not, if they are paying attention.

Samsung is the latest to be under scrutiny for factory working conditions. We want our devices, but not at any cost.

In 2008, 25 percent of cell owners used their phone to access the internet. Now: 56 percent, according to Pew.

Embark, a free public transit app, was downloaded 100,000 times after the Apple Maps were revised/screwed up.

Are you mobile shopping if you have you are on phone but don't buy anything? Analysts disagree. I say yes, just like if you go to the mall and come away empty-handed.

iPhone 5 is down to a week shipping time. That’s good compared to where it's been but bad because it’s unavailable on demand more than 2 months after launch.

Tagged with Black Friday, Cyber Monday, HSN, LTE, apps, groupon, iphone.

December 2, 2012 by Jeff Hasen.
  • December 2, 2012
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Jeff Hasen

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