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Jeff Hasen

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Notes From A Mobilized Marketer - The "How Big Was Mobile During The Holidays?" Edition

While we await the overall mobile sales numbers for the holidays, consider Amazon customers purchased more than one toy per second on mobile devices, according to the company.

Also, Amazon patrons bought enough Angry Birds plush toys to stretch 285 times the height of the tallest tree in the world, which is found in the Redwood Forest in California.

A $19 monthly, unlimited Republic Wireless smartphone plan is no bargain, acording to reporter for All Things Digital. Limited device choice and poor signal switchover from Wi-FI to 3G are mostly to blame. I’m reminded of a sign: Good food is not cheap, cheap food is not good.

A continuing problem in mobile is forecasting too far out. I’ve seen report of 4% overall marketing spend in 2017 and one at 50%.

Read this - "Contrary to current conventional wisdom, the future is not going to be 'mobile only” and thought this - conventional wisdom? The idea is preposterous.

It didn't make the top of my list of surprises for 2012, but easily could have - the continued ineptness of Siri 14 months after intro.

We're ending 2012 the same as how we started - businesses thinking they need a mobile app but not knowing why.

The Super Bowl will be shown live on mobile via a Verizon app.  Now we need mobile calls to action in ads and we're cooking.

There was a trampoline discount in my inbox. I'm short of jumping for joy regarding the irrelevance.

Please tell me how the backlash over the Instagram rule change could not be predicted. As was the backpedalling.

The Federal Communications Commission is offering a free smartphone security checker. I worked in this category when Symantec was a client. Users won't care until there is a big outbreak. And maybe not even then.

Tagged with Amazon, Siri, super bowl.

December 27, 2012 by Jeff Hasen.
  • December 27, 2012
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Jeff Hasen

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