Here’s a tale of two moms – my mother-in-law wants a smartphone. My mom needed help over the weekend clearing messages from my old RAZR (I’m not a cheap son - that’s all the phone she wants). The lesson for marketers? One size does not fit all. I used to think that the RAZR was intuitive. Gosh, was I wrong. I had to relearn the basics.
Battery life is the number one issue for consumers, but J.D. Power survey takers still rank the iPhone tops for satisfaction.
I am somehow managing to get by on the "lower-resolutionary" iPad 2. Others might think life is unfair.
What to make of Apple having a good supply of the “new” iPad? Sascha Segan of PC Magazine frames it this way on Twitter - “If the iPad didn't sell out, doesn't that mean Apple planned things properly? Shouldn't everyone who wants one get one?” Good points.
Were you like me bored with the iPad line stories? People camp out from Apple products. News here?
When Apple said it was announcing the use of some of its cash balance, I wondered if it involved branding the new device iPad 3? I would call that better late than never.
It was cool to talk to the Mobile Marketing Association and Direct Marketing Association about mobile certification training and a test around DMA 2012. More to come as we get closer to the fall show.
Is Google accurate when it says, “In a few years, not having a mobile strategy will be just as silly as not having a desktop experience"? Are we still years away?
I can’t argue with the SMS practices that are part of Xbox Mobile marketing. Be worthy, engaging, now and relevant.
In my Digiday column /jeffhasen/my-digiday-column-beware-of-sxsw-pixie-dust, I wrote about the danger in marketers chasing the SXSW pixie dust – shiny objects that caught attention but likely won’t drive business results soon or ever. Since, I’ve seen these numbers – there were 755,373 total tweets with keyword or hashtag SXSW. Plus, there were 3,702 concurrent Foursquare check-ins at the hall. The stats tell us what we already knew - attendees are not representative of Main Street. I doubt that there are 3,702 check-ins in many towns.
Another takeaway from SXSW was the lack of discussion about whether something was mobile or social. Of course, it's both. I’m glad that we finally got there.