I'm still shaking my head over the eyelash enhancement offer I received recently from Groupon.
Of course, the more relevant the deal, the more likely a consumer is going to consider and perhaps purchase.
Mobile Marketer asked me about mobile and Father's Day. The most successful brands will have already engaged with consumers and enticed them to join a loyalty club, I said in the piece that posted today
“Through CRM, brands are using mobile to bring the most relevant information and offer possible,” I told Mobile Marketer. “The opt-in nature of SMS marketing builds in trust between the consumer and brands – and marketers will be rewarded by sending only compelling, relevant content to consumers.”
The full article is here - http://www.mobilemarketer.com/cms/news/strategy/10126.html