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Jeff Hasen

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More Relevant Than A Groupon Offer

I'm still shaking my head over the eyelash enhancement offer I received recently from Groupon.

Of course, the more relevant the deal, the more likely a consumer is going to consider and perhaps purchase.

Mobile Marketer asked me about mobile and Father's Day. The most successful brands will have already engaged with consumers and enticed them to join a loyalty club, I said in the piece that posted today

“Through CRM, brands are using mobile to bring the most relevant information and offer possible,” I told Mobile Marketer. “The opt-in nature of SMS marketing builds in trust between the consumer and brands – and marketers will be rewarded by sending only compelling, relevant content to consumers.”

The full article is here - http://www.mobilemarketer.com/cms/news/strategy/10126.html

June 8, 2011 by Jeff Hasen.
  • June 8, 2011
  • Jeff Hasen
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Jeff Hasen

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  • Jeff Hasen
    RT @michaelgass: FCC: Nearly half the calls you receive this year will be spam @CNNPolitics https://t.co/1o0pryB7AV
    about 3 days ago
  • Jeff Hasen
    You call this #personalization? A self-described "personal" email sent to a mass list. Won't name sender, but should.
    about 5 days ago
  • Jeff Hasen
    RT @Kantar: Tracking steps taken during a day (83% of respondents) was the primary use for wearable tech, followed by wearables… https://t.co/YG2YitU14t
    about 6 days ago
  • Jeff Hasen
    RT @urbanairship: Hm. @POSSIBLEmobile's @jeffhasen has a point 🤔 #personalization #customerexperience https://t.co/zAH5YpyBaz https://t.co/GY024BctQ3
    about a week ago
  • Jeff Hasen
    Relevance today, personalization to come. https://t.co/VkTSj1haTB
    about a week ago
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