Moment To Get Started In Mobile

Mobile marketing has proven to be one of the best ways to not only reach customers and prospects, but to also engage them, thereby increasing sales and customer loyalty. However, many brands don't know where to begin. The first step is selecting the best agency partner for you, and, afterwards, getting the most out of the relationship. When selecting a firm, some areas of probing are obvious and involve traditional agency-client queries such as chemistry and bandwidth. But given mobile's relative nascency, others are more subtle yet just as important. Some questions to get you started are in my new iMedia Connection feature -