Mobile Marketer asked me which moble channel will shine brightest next year.
This is what I said:
"The 2012 breakout mobile channel won't be a shiny object. The newest innovation will get the buzz but won't be widely adopted immediately if ever.
"My bet for breakout star is the mobile Web. Black Friday and Cyber Monday have produced a tripling of activity and shows that we're out of the early adopter phase.
"With more capable deivces in more hands, the mobile Web becomes indispensible for commerce, entertainment, information and more. Brands that missed the boat this year have no time to lick their wounds - get busy planning now.