Over two days this fall, I’ll be leading mobile marketing certification training during the Direct Marketing Association’s national conference.
Here are the particulars:
Part 1 (Wed, Oct. 17, 1-4pm): Mobile--An Indispensable Part of Your Marketing Mix
This session explores how mobile – with its unique, personal and individual 24/7 connection to consumers – can and should find a central role your marketing mix.
Part 2 (Thurs, Oct. 18, 8:30am-12pm) Through the Looking Glass: A Vertical Market Cross-Section of What Works and Does Not Work
Mobile is registering extremely high – higher than other channels – in key verticals, such as purchase intent and brand recognition. Get the tools that will help you determine what works, and what doesn’t, for your marketing plans.
Part 3 (Thurs, Oct. 18, 1pm-2:45pm):
Getting It Done: The Technical Blueprint to Mobile Marketing Success
How do you move from strategic goals to the tactical steps that will translate into marketing success? Deconstruct and examine the attributes of mobile's tactical building blocks to empower you to customize your own blueprint for mobile marketing success
Registration and more information can be found here http://www.vivastream.com/events/dma2012/sessions/postcon-mobile?pd=1
I hope to see you there.