Mobile Marketer and sister online publication Mobile Commerce Daily covered the Moments of Trust survey findings. Reporter Rimma Kats asked me where I see the megaphone effect going in the next year.
“For 2012, I foresee richer and faster Moments of Trust experiences being sent to Twitter, YouTube, Facebook and other channels,” I told her. “Devices are more capable – more photos are taken now by phone than dedicated camera and video usage on mobile is on the rise.
Rimma’s take on the results are included in her story - http://www.mobilecommercedaily.com/2011/06/17/consumers-increasingly-use-mobile-to-voice-in-store-experiences-survey
