Related to the last post, Mobile Marketer asked me several questions about the opportunities for local businesses around Valentine’s Day. In the piece, I said: “The wise retailer will differentiate long before the frenzy of Valentine’s Day buying begins. Advertising and offers now lead to preference when consumers rush to fill their Valentine’s Day needs.” And: “We love salmon in my house. We love it more when it’s on sale. The great opportunity is to have me opt-in to a top retailer who will send me offers late in the day when I’m on my way home and more likely to purchase. “Retailers can prove this capability before Valentine’s Day and have a regular customer moving forward.” The full article is here: http://bit.ly/hdgMKs.