Still, there are those who predict the imminent arrival and mass adoption of these futuristic goggles that provide an augmented view of surroundings in fun and useful ways (walking directions, for instance).
Google Glass was among the most discussed technologies at South y Southwest Interactive. I saw tweets calling attention to an immense line behind one who was wearing them.
So what’s real?
Google recently announced how fans will be able to get their hands on what Forbes called “futuristic goggles that function like a wearable smartphone.”
In February, the company started an application process for creative "Explorers" who will get to try the first 8,000 pairs of Google Glass. The company said it was looking for "bold, creative individuals who want to join us and be a part of shaping the future of Glass."
These "Explorers" will have to pay $1,500 for their pair of goggles, and will have to pick up their pair of goggles at a special event in San Francisco, New York, or Los Angeles. All applicants had to tell the company what they'd do with the glasses (in 50 words or less) and could submit a few photos or a short video to help illustrate how badly they wanted Glass.
Winners will be announced this month.
While Google is looking to bring real reality to the situation by saying that it is in the “early stages” of development, I heard talk at SXSW about augmented reality becoming commonplace within a couple of years or sooner. There was even a prediction that mobile devices won’t be used anymore because Glass and similar products will do everything and more that a consumer could imagine.
What’s the small and medium size business owner to make of all this?
Don’t spend a single dime in the foreseeable future reacting to what may or may not come to be. Like everything else, we need to weigh possible impacts and put time and effort in accordingly.
In the case of Google Glass, I just don’t see the moment of concern anytime soon.
This post was written as part of the IBM for Midsize Business program http://Goo.gl/t3fgW, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions.