Global Need For Simple Buying & User Experiences

While there are vast differences in mobile adoption and behavior throughout the world, common is the need to simplify the buying and user experience. I focus on Dell’s head-scratching decision to sell 3, 4, 7 and 10-inch wireless devices in the first of a new weekly column for MSearchGroove, a popular and well-read technology site developed by highly-regarded Peggy Anne Salz. From the column: “Just how will a consumer know which (Dell) model is best? As a colleague said to me: ‘How about we ask them to buy the whole set?’” You can read the rest of the piece here