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Jeff Hasen

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Can We Measure Mobile Campaigns?

One of the questions posed in Mobilized Marketing is whether there is enough measurement in mobile to make intelligent decisions.

ESPN’s John Kosner believes that a bigger flow of brand dollars to mobile will solve the mobile metrics woes.

“It’s weak now, but in my experience the measurement follows the money,” says the ESPN General Manager of Digital and Print Media. “Everybody complains where it is now. We’ll see significant expansion in the measurement in the next five to 10 years. In the meantime, companies like ours — that have great products, demonstrate scale and represent a safe buy — may benefit disproportionately in a world less measured.”

I wrote about this question and others in a new, long post for Mediapost and OMMA Magazine. You can see it here. http://www.mediapost.com/publications/article/178999/what-marketers-should-as...

Tagged with espn.

July 21, 2012 by Jeff Hasen.
  • July 21, 2012
  • Jeff Hasen
  • espn
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Jeff Hasen

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  • Jeff Hasen
    RT @POSSIBLE: 🔸“Consumers today don’t just adopt #technology, they are absorbing it at a tremendous pace,” @POSSIBLEmobile's… https://t.co/qbejdA6TAV
    about a day ago
  • Jeff Hasen
    Despite Issues, #Mobile Provides “A World of Possibilities” - my new post on the recent @mmaglobal Impact conference https://t.co/r3dUSxd4y9
    about a day ago
  • Jeff Hasen
    RT @ranimolla: Amazon has 100 million Prime members, Netflix has 119 million paid subscribers. Amazon costs $100 a year in the US,… https://t.co/9g0ymJmS6i
    about 3 days ago
  • Jeff Hasen
    RT @lukew: small screens: lots of short sessions large screens: few long sessions https://t.co/CA3KP6sHHV
    about 3 days ago
  • Jeff Hasen
    RT @jeffhasen: Stoked to have written #Mobile Is The New Prime Time for this excellent publication. My take: we need to look at to… https://t.co/XWIJwmu6u9
    about 4 days ago
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