Additional Moments of Trust Survey Coverage

The subject of nearly 100 tweets, my Moments of Trust survey is making its way onto marketing and mobile sites worldwide.

On Mobilegroove, Peggy Anne Salz, a well-regarded mobile industry expert and commentator, called it “must-read analysis that should spark marketers to listen in and answer back.“

(Full disclosure: as many of you know, I write a weekly column on Mobilegroove)

Peggy’s take on the results:

“Connect the dots, and there is an opportunity (even a requirement) for brands to listen in to what people are saying about their retail experiences and — more importantly — respond. No doubt this approach would go a long way toward solving issues before they balloon into full-scale social media meltdowns.”

The study is also featured on Technorati and IMedia Connection