A Football Field's Amount of Disappointment

Because my disappointment couldn’t fit into one column, I wrote two on the lack of mobile marketing during the Super Bowl telecast. A record 111 million tuned in. I’m guessing that 110 million had their mobile devices within four feet. How sad that the only calls to action were texts from the sofa to the kitchen requesting more salsa and beer. Super Bowl advertisers muffed another opportunity to truly engage. My third annual Mobile Marketer Super Bowl column is here http://www.mobilemarketer.com/cms/opinion/columns/9008.html Here are my thoughts that ran on iMedia Connection http://blogs.imediaconnection.com/blog/2011/02/08/why-no-mobile-marketing-during-super-bowl-telecast/