A Chief Marketing Officer's Proud Moment

From the cover story in the February issue of Seattle Business magazine: "The smartphone may prove to be the greatest instrument for marketing ever invented. “Smartphones provide advertisers and marketers the potential to develop campaigns that are truly tailored so that individual customers can get the information they want when they need it. That day is not yet here. What works and what doesn’t? What’s acceptable and what’s not? The rules are being created as we go. “How this tech-driven advertising and marketing industry develops will depend not on the Mad Men of Madison Avenue, but on entrepreneurs in places like Seattle and San Francisco. Locally, companies like Microsoft, Amazon and Hipcricket are creating this new future.’ Read the rest of “The Mobile Marketing Revolution” here - http://bit.ly/ejGONt