Despite its negative reputation in some circles, I will argue that the selfie has done more to drive smartphone adoption and bring people closer than any other recent product enhancement. I came across another reason to smile:
Until March 14, Disney Parks will donate $5 to Make-A-Wish – up to $1 million – for every “ear photo” shared on Facebook, Instagram or Twitter with the hashtag #ShareYourEars. What kind of ears? “Cool ears. Funny ears. Mickey Mouse ears. We want to see them all!”
So show ‘em.
Customizing vehicles and watching a video on a manufacturer’s website are the most common activities on desktops for vehicle-shopping individuals, per Ipsos. On mobile, Nos. 1 and 2 are reaching out to family and friends and reaching out to a dealership or salesperson.
Ninety percent of smartphone users have used their devices to find a location, per Pew. The activity upended the free-standing and pricey navigation units that we no longer use or want.
Gizmodo reported the availability of the first smartphone with built-in FLIR thermal vision that can also survive a hurricane. The line of people is short for such a “need”.
Yahoo's Simon Khalaf says that we're at the end of Mobile 1.0 and we're entering Mobile 2.0. Let’s commit to punching anyone who calls 2016 The Year of Mobile 2.0.
More from Khalaf: time in the mobile browser decreased from 20% to 9% since 2013.
Emergency room visits by distracted walkers are up 124% in five years, reported The Wall Street Journal.
LinkedIn should block users from sending generic invites to connect. Someone needs to save these dolts from being stupid and lazy.
An Adweek infographic showed that 32% use tech or an app to track exercise. But left unanswered is whether others don’t exercise or just not track.
After all these years and successes, do we still need stories about the importance of building a mobile loyalty club though SMS opt-in? It isn't that I question the notion that these clubs are valuable. But are we still at such elementary how-to stage?
Eighty-two percent of TV ad-driven searches during Super Bowl were done on smartphones, vs. 70% in 2015: Google. But only 7% on tablets as smartphones continue to eat into the use of those devices.