Earlier in the year, Forrester said that 67% of marketers can't measure mobile ROI. Yet, 80% planned to ask for more budget. Boy, those will be interesting meetings.
As the year end, I'm left with another head scratch - I received exactly the same amount of personalization this holiday season as I did in 2015. And 2014. And 2013. Meaning not much.
I discuss where we go from here in this Mobile Presence podcast with Peggy Anne Salz, an international mobile marketer and voice in my first book, Mobilized Marketing.
Hear the full interview here- http://cranberry.fm/episode/mobile-marketing-advancements-and-accomplishments-in-2016