Giselle Abramovich from cmo.com asked me to contribute to her piece on the eight most common mistakes marketers make.
This is what I told her:
“Mobile only” has a nice ring to it, but the reality is that few spend time on only one device. Over the course of a day, the typical user bounces from smartphone to computer to tablet, not necessarily in that order but with that mix of technology. Then you throw wearables in. Unless you absolutely know that your customer or prospect lives only on one, it is imperative for marketers to follow the customer journey through CRM, marketing automation, or a mixture that best fits your business.
Giselle’s story is here - http://www.cmo.com/articles/2015/7/17/slide-show-the-eight-most-common-mistakes-marketers-make.html