The Art of Mobile Persuasion is my new book.
It’s a work about relationships.
And unlike the 314,011 other titles on Amazon that attempt to provide insights on him or her, on love and marriage, this is a book about the one relationship many of us prize above all others.
The one we have with our mobile phone.
Yours may look the same as someone else’s. You may share a case, or a ringtone. But with more than three million apps available for download—and 1,000 being added to the Apple App Store every single day—it’s likely that you’ve tricked out your device differently than your neighbor’s, and differently than mine.
You’ve also placed bookmarks on your favorite web pages. You’ve added your must-see videos and photos. And you’ve likely created a one-of-a-kind homescreen—the picture of your son at his first birthday party, or the King Charles Cavalier Spaniel wearing a “12th Dog” jacket to cheer on your beloved Seahawks.
“People don’t have a relationship with a television set or their computer,” longtime adman Hank Wasiak told me. “Maybe they do with their car. Maybe. But they all have a relationship with their device. It is part of them.”
No surprise that brand marketers like us are desperate to get in on the action. But will consumers let us in? If two is company, does three create a crowd? Is it possible that marketing could enhance this vital relationship, improving the mobile experience for the user by providing value? And is that what the wireless device owner wants? At what price -- for us and for them?
We created a new site for all things The Art of Mobile Persuasion http://artofmobilepersuasion.com/home. It will be the home of ongoing conversation, keeping us current on all the mobile happenings.
The book (print, e-book) is available today via Amazon and other sites. http://www.amazon.com/Art-Mobile-Persuasion-Transforming-Relationship-ebook/dp/B0100RS81K/ref=sr_1_1?ie=UTF8&qid=1434858180&sr=8-1&keywords=art+of+mobile+persuasion
I welcome your comments and reviews.