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Jeff Hasen

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Notes From A Mobilized Marketer - This Just In: Size Does Matter

The No. 1 factor for Millennials and Boomers in determining which screen to use for an activity is its size, reports Millward Brown Digital. But, according to the new survey, for Gen Xers, it is speed and performance.

Japanese schoolgirls ages 10-18 spend seven hours a day on their mobile devices, according to security firm Digital Arts. It’s four hours for male counterparts.

A separate study by the University of Basel said that teenagers who used digital media at night had an increased risk for poor sleep and depressive symptoms.

Every hour, 148,400 smartphones are sold around the world, according to CTIA. For those challenged with math, that’s 41 smartphones moved every second.

There was a 15% increase in sales via tablets during recent East Coast snowstorm, per IBM.

This year, Groupon reportedly will launch a targeted deals product powered by beacons.

CBS forecasts 2016 Super Bowl ads to cost more than $5 million. No word on whether mobile will make the big game in any meaningful way.

iPhone 6 Plus owners consume twice as much data compared to other iPhones: Citrix.

JetBlue announced that it will soon accept Apple Pay at 35,000 feet.

73% of mobile searches result in an additional action such as a call, store visit, or purchase: Google.

How many knew this before Valentine’s Day? More than 60% of mobile dating apps put the users at a potential risk of cyberattacks, reports IBM.

Mobile now accounts for more than 60% of all digital media time spent: comScore.

Facebook delivers three billion video views per day, with 65% coming on mobile devices.

82% were likely to get a Valentine's Day restaurant recommendation or make a reservation via mobile, a Verizon survey says.

Mobile firms raised $4.2 billion in venture capital globally in January: Rutberg.

Seven in 10 mobile users would stop using an app if it uploaded personal info without permission, according to eMarketer.

Tagged with Valentine's Day, Facebook, Google, IBM, tablets, iPhone 6.

February 15, 2015 by Jeff Hasen.
  • February 15, 2015
  • Jeff Hasen
  • Valentine's Day
  • Facebook
  • Google
  • IBM
  • tablets
  • iPhone 6
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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