I read on Business Insider where "80% or more of current iPhone users are due for a new phone because they're using old iPhones that are near the end of their useful lives." Says who? Two-year-old or more devices are “useless” for those with limited budgets?
Pew reports that 47% of those mobile users with a household income under $30,000 own a smartphone. Who says that they will put the next purchase of one before anything else?
Techcrunch took the same stance as I did. "The next two years will be the era of good-enough smartphones."
Integrated cross-platform ads are not driving reach, ROI: Nielsen. It’s the early days. The study doesn’t say that they won’t. It’s says that they aren’t.
That study aside, the obvious question from Mary Meeker's new Internet Trends report - with mobile adoption and usage so broad, why are brands slow to use the channel? Mobile now gets 11% of all the digital advertising spend.
Mobile advertising was up 47% year over year, Meeker noted.
The death of the tablet, eh? ￼Tablet units are growing faster than PCs ever did -- +52% in 2013 , Meeker reported.
The U.S. market in on track to exceed $100 billion in mobile data revenues in 2014, analyst Chetan Sharma says.
As compelling as possible products that we'll see, I'm most intrigued by how ultra-strong personalities from Beats play within the Apple world.
A memorable tweet from Southwest Airlines: “You are now free to skip the printer: Mobile boarding passes land at all domestic Southwest airports!”
A new study says that 70% of retail marketers say personalization represents the future of marketing. Do the others think “one to all” will get it done?
Are these tons of World Cup apps meaningful or just for kicks?
Nearly a quarter of digital ad spending by U.S. healthcare and pharma firms will go toward mobile this year, eMarketer says.