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Jeff Hasen

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Notes From A Mobilized Marketer - "The Ramifications of High Expectations" Edition

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There was an interesting Gigaom take on the delivery problems encountered by UPS during the holidays: "The internet has turned us into slaves of instant gratification." I see it a different way – businesses, even owners of small shops, can respond on demand. That’s key to selling, surviving and even thriving. And it’s not a bad thing.

More evidence that consumers want stuff fast. During the holidays, Amazon gained one million more subscribers to speedy Prime. Amazon sold a record 426 items per second before Christmas.

Google-acquired Bump is shutting down this month, ending the efforts by users to transfer data just by touching devices. That’s more than a bump in the road.

73 percent of U.S. adults ended 2013 being part of social networks. Pinterest passed Twitter in popularity.

Internet enabled TV didn’t even exist in 2011, but it’s already in 11 percent of U.S. homes, according to Nielsen.

One would think Gogo would improve its bandwidth before working with airlines on providing free content – the latest being weather information.

Sales from mobile devices reached 14.4 percent on Christmas Day vs. 5.3 percent on Christmas Day 2010—an increase of 172.9 percent, IBM reported.

40 percent of U.S. ad dollars are still being spent on TV ads.

I'm not in the camp looking for a larger iPhone screen. You?

When mobile isn't "mobile" - Over 60% of mobile shopping happens from the sofa.

Going into the gift season, nearly 1 in 5 kids under age 8 used a mobile device every day. The numbers have to be higher today.

Mobile makes up 51 percent of the email opens.

Lauded by pundits, Apple's holiday ad was surely a hit as families came together. It played well in my kitchen.

87 percent of moms use mobile, up 34% And they were the buying decision-makers before. It’s even easier now.

The Moto X print ad in the January issue of Wired changes colors on command to show customization.

Tagged with Amazon, iPhone, smartphones.

January 1, 2014 by Jeff Hasen.
  • January 1, 2014
  • Jeff Hasen
  • Amazon
  • iPhone
  • smartphones
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Jeff Hasen

Mobile CMO and Author
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  • Jeff Hasen
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    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
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    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
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