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starbucks-different-cup-sizes.jpg

Notes From A Mobilized Marketer - The "Venti" Edition

starbucks-different-cup-sizes.jpg

More than 10 percent of all Starbucks sales in the U.S. are now paid for with a mobile phone. The impact is Grande and headed toward Venti.

The words “elusive & disappointment” were included in the New York Times story titled “I’m Still Waiting for My Phone to Become My Wallet. They ring true to me.

My appreciation for mobile ends when I'm accused of "butt dialing" - by my wife.

In a victory for common sense, some mobile app makers agree to additional disclosure about data collection.

Social sharing behavior is twice as high on mobile devices than desktops, according to the ShareThis network.

More numbers? Two-thirds of U.S. kids between 14 and 17 years old have their own smartphone, eMarketer says.

Prediction - "hysteria" over the recent iPad sales drop will be a distant memory when new versions hit and holiday buying arrives.

From Facebook’s Mark Zuckerberg: "Reaching 1 billion users was great ... but there's nothing magical about a billion. The real goal is to connect everyone in the world."

Text messages have a 98 percent open rate, says mobile automation startup Gigabark.

Headline: Kids Who Grow Up Using iPads Have Restricted Vocabularies. Is there an argument that tablets aid in the education process?

Texts spiked 40 percent in the UK when the royal baby was born. Surprised it wasn’t 10 or 100 times more.

Wise words from John Costello of Dunkin Brands -- "consumer insights drive mobile priorities. The key is to balance high tech and high touch."

90 percent of App Store apps are free, up from 84 percent last year. Freemium is the upsell answer for many developers.

I hate "set to explode" stories but I agree that mobile is giving TV a much-needed reinvention. It’s turning a passive activity into an interactive one.

Tagged with Starbucks, Facebook, iPad, iPhone, Text messages, Social.

July 28, 2013 by Jeff Hasen.
  • July 28, 2013
  • Jeff Hasen
  • Starbucks
  • Facebook
  • iPad
  • iPhone
  • Text messages
  • Social
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Jeff Hasen

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  • Jeff Hasen
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    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
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    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
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    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
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