For many, the only thing better than enjoying a good time is the ability to share those moments through social networks and messaging via mobile devices.
Corona wisely put a summer campaign together that taps into those interests.
Here’s what I told Mobile Marketer:
"Mobile and photos go about as well as beer and a lime. Corona's target audience not only enjoys a good time, but they enjoy sharing those moments.
“Corona's long-running Find Your Beach campaign really is about personalization – that moment could happen in many places. Surely, mobile phones go along to those beaches. So the company is sure to get a variety of photos and locales.”
You can read the rest of today’s article here http://www.mobilemarketer.com/cms/news/content/15470.html.