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Jeff Hasen

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Notes From A Mobilized Marketer - "The Don't Underestimate The Brick and Mortars" Edition

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I’m as bullish on mobile as the next guy or gal. But let’s not get ahead of ourselves. Despite mobile’s influence, 90 percent of U.S. retail sales this holiday season are projected to occur in brick and mortar stores, according to ShopperTrak.

iOS users far outspent Android users over the holiday weekend, IBM says. Marketers, plan accordingly for rest of season.

From the same source: smartphones are for browsing - tablets are for buying. Black Friday mobile stats confirm our beliefs.

How did the retailers fare? The percentage of mobile sales for department stores was up 46.4 percent over last year.

PayPal saw a 123.9 percent increase in global mobile payment volume on Black Friday over 2012. This isn’t 1980.

Amazon took $50 off Kindle Fire prices for Cyber Monday. The company breaks even on the hardware, makes money instead on future purchases customers will make with the tablet.

A delay of NBA League Pass radio broadcasts in the Game Time app shows the score minute or so ahead. That makes no sense.

About 75 percent of smartphone and tablet users use a second screen more than once a month as they watch TV: Nielsen.

My 84-year-old mother in law is teaching us about Netflix on the iPad. Is this kind of stuff happening in your world, too?

Are we that out of control? A restaurant offers a 50 percent discount for turning off the phone.

I predict voice use via mobile phones on planes will never fly. Even those of us addicted to connectivity say no.

Over 120 million in the U.S. will research products on a mobile device this year, eMarketer says.

I have no quibble with the assertion that indoor location-based services will mature in 2014. There is value for mobile users

Tagged with ios, Android, Amazon, NBA, smartphones, tablets.

December 2, 2013 by Jeff Hasen.
  • December 2, 2013
  • Jeff Hasen
  • ios
  • Android
  • Amazon
  • NBA
  • smartphones
  • tablets
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Jeff Hasen

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