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Jeff Hasen

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Notes From A Mobilized Marketer - The "Find Your Way" Edition

June should be the month for mapping with Google and Apple bringing enhanced products. With all the shiny object apps out there, maps are among the most used. And always will be. Especially by guys who think they can live without them.

Not enough room for competition? Photo-sharing app Picplz has said farewell after Instagram became the Kleenex of the category.

By 2016, mobile Web traffic is projected to increase 50 times the size of today as more view Internet on mobile than PC.

I’m stoked for a pair of Mobilized Marketing book signings this week – Wednesday at 1 at BlogWorld in New York, then Saturday at the Barnes and Noble downtown Bellevue (WA) store at 2.

The majority of Twitter users (31 percent) are 18-24, according to Pew.  I would've bet more tweet during ages of 30s and 40s.

About 25 percent will try NFC (near field communication) for mobile payments by 2017, a new report from Juniper Research says. Mobile wallet hypesters – it’s a long process; most still won't 5 years from now.

I’m hearing more "you're missing the boat if you're not doing mobile" chatter from vendors. That sentiment means more coming from brands.

Overheard from a woman with a new smartphone - "Yeah, I'm even changing tiles". Microsoft needs more of those women. And men. And boys. And girls.

In a marriage of new and old, Google is going to make Zagat the “cornerstone” of local search.

Anatomy of a failing company - RIM added 4.5 million users per quarter for the last seven, but only 2.9 million in the most recent quarter.

A Japanese carrier is planning to sell smartphones with radiation detectors. In strange positioning, marketing says devices - comes in eight "bright colors".

What was the most memorable quote from Apple CEO Tim Cook’s interview at ATD10? "I love museums, but I don’t want to live in one. Another lesson Steve (Jobs) taught us all was not to focus on the past.”

Tagged with Apple, Google, Microsoft, RIM, mobile wallet, mobile web, nfc, smartphones, twitter.

June 3, 2012 by Jeff Hasen.
  • June 3, 2012
  • Apple
  • Google
  • Microsoft
  • RIM
  • mobile wallet
  • mobile web
  • nfc
  • smartphones
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Jeff Hasen

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  • Jeff Hasen
    Are #smartphones making us dumber? http://t.co/LKFG3cYpup me: more an opinion on multitasking. Would say more, but am conducting orchestra
    about 3 hours ago
  • Jeff Hasen
    RT @FastCompany: An interesting question: "Would you rather have 100 new friends in your social network, or $100?" http://t.co/0gdV1hhzYv
    about 5 hours ago
  • Jeff Hasen
    Examples of winning #smb #content #marketing programs using "mobile? Would welcome opportunity to feature in posts, teaching sessions.
    about 7 hours ago
  • Jeff Hasen
    Using a low-end #smartphone for some testing. Perspective on the complaints we have with the better models.
    about 7 hours ago
  • Jeff Hasen
    Odd that #Yahoo has scheduled a news conference before board votes on #tumblr. Piece of this story we don't yet know?
    about 8 hours ago
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