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Notes From A Mobilized Marketer - Of WhatsAppitis and More Pictures of Little Jimmy

Can tapping out mobile messages damage your health? A Granada doctor diagnosed sore wrists as WhatsAppitis. The treatment was "complete abstinence from using the phone to send messages," along with anti-inflammatory drugs.

Twitter now allows picture tagging, up to 4 photos per tweet. Did you see my kid in his hat. And with his sister?

50 percent of users say mobile is the first and last thing they touch when awake. There are punchlines galore. Just not going there.

By 2015, 43 percent of business tablet users will print from mobile devices, HP says. What’s taking so long?

Mobile advertising and search investments by marketers are forecast to increase an average 55 percent annually in 2014, according to Jack Myers.

Millennial Media ‏says that mobile rich media can increase click-through rates by as much as 350 percent over standard banners.

Nineteen percent of Google’s ad revenue came from mobile search ads in 2013 with eMarketer projecting that it will rise to 30 percent over the next three years.

Rankings are subjective by nature but Amazon is only No. 18 on Fast Company’s most innovative list?

My Fitbit Force is being returned due to recall. Actually, that’s great news since innovation is happening fast in the wearables category. Will get more for less.

BlackBerry beat quarterly expectations and made progress on its turnaround. Who expected that?

LinkedIn profiles with images are 11 times more likely to be viewed than those without. I would’ve guessed 50-1.

Headline asked if sales of high-end smartphones have peaked. You get more today for less. That’s not hard to understand.

Report: Sprint to launch HD Voice nationwide by July. Voice is the killer app? In 2014?

Instagram now has 200 million users, including 50 million in the last six months.

Tagged with twitter, Instagram, whatsapp, BlackBerry, Fitbit, amazon.

March 30, 2014 by Jeff Hasen.
  • March 30, 2014
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Notes From A Mobilized Marketer - The "Mobile Makes The World Series" Edition

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Snow covers much of the country, but we already have a World Series participant assured – mobile. For the first time since MLB.TV debuted in 2002, subscribers will have access to live stream every Series game.

More than a third of U.S. Android users with WhatsApp installed use it every day, eMarketer reports. But Facebook doesn't expect WhatsApp to make money for years.

The vast majority of Internet users go online from home on a typical day—90 percent say that, up from 76 percent in 2000, according to Pew.

Qualcomm says that your next cellphone may have a faster Internet connection than your home computer.

Mobile-influenced offline sales account for 20 percent of Walmart revenue, the retailer says.

Headline: Netflix’s deal with Comcast won’t destroy the Internet. My reaction - Whew.

Teens are using YouTube more frequently than Facebook.

Nearly half of community banks will offer mobile payments to customers by 2015.

ADP says that mobile users access pay info at a 60 percent higher rate than desktop users.

Reading email now outranks phone calls as the most popular smartphone activity.

Nine countries now have more mobile money accounts than bank accounts, the Gates Foundation reports.

Media organizations like ESPN report that more than 50 percent of their traffic comes from mobile on peak days: Forrester.

57 percent of CMOs say designing experiences for mobile apps are key for customer loyalty, an IBM study says.

Tweet I saw: Dear tweeps, check out my new website: http://timdriesen.com  (best viewed full screen tho a mobile version available too). Ummm, you don’t dictate how people interact.

On displays at the Mobile World Congress: A $50 Android smartphone that doubles as a TV.

The average mobile phone contains more bacteria than a toilet seat. Lovely.

Another tweet made more sense to me: If your mobile app keeps nagging me for a rating, I will give it one. A one star rating.

Tagged with whatsapp, Facebook, baseball, Walmart.

March 2, 2014 by Jeff Hasen.
  • March 2, 2014
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Notes From A Mobilized Marketer: The Value of Marketing Edition

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WhatsApp, a cross-platform messaging product that allows users to send free texts and MMS, passed 250 million active users. With no marketing budget, it speaks to product benefits and word of mouth.

How many CMOs will get asked to do the same? And how many will?

Fast Company says that people who unplug over the weekend have higher satisfaction with life. I read that on Twitter on Saturday.

On the first day of summer, I see a webinar called to talk using mobile in holiday season programs. Too soon? Hardly. Planning rocks.

I wonder how much more popular The Sopranos would've been if it initially aired during the social-mobile sharing, commenting era. Lots, no doubt.

Five million Instagram videos were uploaded in the first 24 hours. Way too many gave us a video essay of a lunch choice. Spare us.

Do you use an iPhone and an Android tablet? If so, you're unique, according to Forrester. I don’t.

I was surprised by a piece asking if ROI can be measured on mobile marketing and advertising. We have that far to go?

Favorite recent headline: Mobile Transactions To Top $3.2 Trillion In 2017...Unless They Don't. My take - exactly. Hyped category.

According to top industry analyst Chetan Sharma, SMBs save over 40 minutes a day per worker with mobile devices, apps, and the cloud.

Facebook has hit 1 million advertisers and its move to simplify ad choices should fuel more growth. Meanwhile, the average age of a Facebook user is 41. So it’s not the ideal vehicle for reaching teens or those in 20’s.

Only 2 percent of the top 500 online retailers use responsive design to serve smartphone visitors – the vast majority have opted for mobile-specific sites.

Nearly half of the U.S. ecommerce traffic comes via mobile: comScore. That's in-store and out - and bound to expand.

AT&T has launched temporary charging stations across New York City. Confident enough to put your phone down in Big Apple?

Tagged with whatsapp, Facebook, Forrester, Twitter.

June 23, 2013 by Jeff Hasen.
  • June 23, 2013
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Jeff Hasen

Mobile CMO and Author
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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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