Notes From A Mobilized Marketer - When To Ask Permission To Send Push Notification

If you ask users to opt into push messages during the fourth-to-sixth app session, the opt-in rate is 70%, per Localytics. Why? Because by then you will have established value. Many brands ask too soon and see poor response.

I saw a tweet that said 10 Apps That Every Lazy Person Needs, but I didn’t bother to open it.

Ten billion is the number of price changes Amazon made this past holiday season, according to RetailDive.

The share of parents who know the password to their teen’s email account: 48%; cellphone: 43%, social media account: 35%, per Pew.

My reaction to news that Lenovo is phasing out the Motorola brand: when the Razr was the most popular cellphone, the thought of the brand going away rang untrue.

Apple saw $1.1B spent on apps over the holidays. New Year’s Day was the biggest ever.

Of the 36% of retailers that use mobile devices in stores, 25% use tablets, per the National Retail Federation.

Worldwide time spent in apps grew 334% on phablets YoY from 2014-2015: Flurry.

In 2015, 27% of all activations were on phablets, growing from 4% in 2013.

Gartner says that half of consumers will pay via mobile by 2018.

Mobile purchases will reach 42% of all online orders in 2016, according to Bizrate.

Apptimization is this week’s made-up word. Stop trying so hard. Better yet, try harder.

India has reached one billion mobile users.

The end of apps, eh? Usage grew 58% in 2015, per IBM.

50% of emails sent in the third quarter of 2015 were opened only on smartphones and tablets: Yesmail. That’s up 6% compared with the same period in 2014.

Only 2% of patients in the largest U.S. hospitals are using hospital-provided mobile health apps, per Accenture. The company estimates that failure to meet consumer demand could cost each of these hospitals, on average, more than $100 million in lost annual revenue.

Notes From A Mobilized Marketer - An App To Do Everything But Get 49ers To Beat Seahawks

The Levi’s Stadium app is said to change the role of mobile at sporting events forever. Fans will be able to instantly watch replays from their mobile devices in the stadium, choosing from a variety of different camera angles. The app will feature paperless ticketing and the ability to order food and drinks directly from your seat.

What it won’t change is the 49ers’ inability to beat the Seahawks.

Mobile payment users span all income levels, with the highest usage among those making less than $50,000 (32%) and more than $100,000 (29%) – Nielsen.

"The Beginning of the End of Smartphones" is a provocative headline that isn’t likely so.

Mobile now represents 62% of Facebook's total ad revenue, which reached $2.91B in Q2 2014.

Mobile phone penetration in Singapore is at 156%, according to Forrester.

17% of US internet users with an income of $150,000 or more have opted in to receive text message info and offers from luxury brands – eMarketer. Uninterested? I say it’s more likely that they haven’t been approached in compelling ways.

This year, for the first time, advertisers will spend more on mobile ads than on newspaper or radio, reported the Wall Street Journal.

Twitter stats: 70% male globally. 59% White.  29% Asian in U.S.

Fitbit tweeted to step it up near the end of the month. That zapping wearable competitor lets action speak louder than words.

Fixed raised $1.2 million for a mobile app that fights your parking tickets for you. It’s a tool to win on technicalities.

15% of Starbucks' revenue last quarter came from smartphone transactions.

The "demise" of tablets is the week's winner for gross exaggeration. Phablets will get some dollars. Tablet innovation will stem flow of others.

Where do mcommerce transactions take place? eMarketer says that mobile websites get 55%. Apps 34%.

Notes From A Mobilized Marketer - Discovering A Worse Term Than Phablet

Phablet was my least favorite term in mobile – until Huawei started calling “group selfies” groufies. Help us.

Yahoo had 60 mobile engineers when Marissa Mayer arrived as CEO. It now has more than 500. She says that Yahoo’s mobile traffic will soon surpass that coming from desktop.

U.S. advertisers now spend just 7 cents per U.S. adult per hour spent on mobile. Far below 12 cents for online, 17 cents for TV, and 93 cents for print.

Four in five U.S. smartphone users believe search ads should be customized to their location, according to Google.

The mobile travel audience is 60% male, 40% female overall, skewing to 62% male for smartphones, Millennial Media says.

Most global consumers will soon get a smartphone experience for $25, Coca Cola’s Tom Daly predicts.

"Only" 6% of passengers purchase #Wi-Fi on equipped flights .I bet at least 80% of those are disappointed with quality.

Fifty-five percent of mobile search conversions occur in one hour of a mobile search, a study from Bing concludes.

BlackBerry continued to slip in U.S. market share last quarter. Not much room left to fall.

Three of four smartphone owners have downloaded a Facebook app. Twitter? One in five, according to comScore.

Talk about a niche – rumors of an Uber-like service for jets.

Oh, great. Responsive 2.0 is here, at least that’s what the tweet says.

About 13% of TD Ameritrade trades come from mobile. It is expected to double in the next year.

Mobile video is a niche of a niche, but will see triple digit growth, Vonage’s Kathryn Szumowski said at the Mobile Marketing Forum.

Tweet from the Abilene Baptist Church – “Worshipping with us this morning? Follow along with @PastorBradWhitt's sermon on your smart phone or tablet! » http://bible.com/e/1Q.