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Notes From A Mobilized Marketer - Will "Text Neck" Be As Common As A Selfie?

A text neck “epidemic" due to excessive lowering of the head to look at our mobile phones? A medical researcher told the Washington Post that “it is an epidemic or, at least, it’s very common.” The web and Twitter went wild with the hype. Most of us read it with our heads down.

22% of men made a purchase on their smartphones last year, compared to 18% of women, per SeeWhy. Will that change this holiday season?

Square says the company will begin accepting Apple Pay next year.

Stop the madness – I heard a new mobile term “beacosystem” for players in campaigns involving beacons.

Another “say it ain’t so” mobile finding– Motorola says that spice isn’t just for your pumpkin latte anymore. MotoX has spice colored backs.

1 in 10 mobile ad impressions in retail leads to a store visit: iAd.

People are now spending more time with mobile devices than with television, according to Flurry.

Not just for newbies: 76-year-old retailer Nebraska Furniture Mart has deployed beacons.

Holiday web spending will rise 16%, comScore projects, with mobile growing 25%.

100% adoption of mobile payments? Ha. The day that there are no bank tellers.

ESPN has 94 million unique users via mobile — 76% of its digital users come through phones, tablets; 40% through apps, and 17% through ESPN Fantasy Football.

19% of shoppers plan to increase Cyber Monday shopping despite shipping costs and online security concerns: Kelly Scott Madison Holiday Shopping Study.

Over 50% of YouTube viewing happens on mobile.

Google is now highlighting mobile friendly websites in search results.

90% of the global population will have a mobile phone by 2020, says Ericsson.

Target has included product inventory search functionality into its mobile app.

In 2015-2016, the percentage of digital travel researchers using mobile will rise from 54.6% to 62.2%: eMarketer.

97% of fantasy football players make weekly changes to their teams using a mobile phone or tablet, according to Thinknear.

53% of Thanksgiving Day online shopping will take place via mobile: IBM. Because we’ll be too bloated to move to our computers?

Tagged with Apple Pay, twitter, iAd, smartphone.

November 23, 2014 by Jeff Hasen.
  • November 23, 2014
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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