Notes From A Mobilized Marketer - Could Brick and Mortar Retailers Be That Slow To Adapt?

83% more retailers plan to identify customers when they walk in the store within five years, according to Boston Retail Partners' 2015 CRM/Unified Commerce Survey. My immediate take and one that I still have days after first seeing this? They don't have five years.

Have these entities not seen the latest mCommerce trends ($76.79 billion projected to be purchased from mobile phones in 2015) or talked to their customers?

Already with 11 million users of Magicbands, Disney is expand the use of its breakthrough mobile tech to more parks.

As you may know, I have struggled to find significant benefits of Apple Watch. Apparently I’m not thinking hard enough. Someone wrote that a by-product of Apple Watch use is not spilling hand lotion when fumbling for an iPhone. Oh.

Four more weeks and it will be 25 years of marriage. I know, you'll have to ask my wife. eHarmony, you can stop sending the “find love” promos via Twitter and email.

Trending the other day: Lady Gaga documenting "the long process" of going blonde for the summer. And you questioned the value of Twitter.

Borrell Associates surveyed more than 7,000 SMBs and found that they spend 5.6% of their revenue on advertising with 22% of their ad budget going to digital.

Shop-by-text message has come to Nordstrom. Wonderful. My wife doesn’t have enough ways to spend there.

Mobile's importance according to marketer and influencer Gary Vaynerchuk: "I truly think my only competitor in business is your index finger."

Nearly two-thirds of parents and caregivers in a University of Washington survey spent less than 5 percent of their time at the park using a phone, including 41 percent did not use a phone at all. The data came from researcher observations, not from self-reported behavior that might be inaccurate or fudged.

Ten years ago this month, Wireless Amber Alert was created to use mobile to help law enforcement find abducted kids.

Notes From A Mobilized Marketer - What The Latest mCommerce Numbers Tell Us

1.6% of total U.S. retail sales in the United States this year will be made directly from mobile devices, per eMarketer. Only 1.6%, you say? That translates to $76.79 billion. This behavior will become more commonplace if reports are true that Google will soon add 'buy' buttons to mobile search results.

57% of small-business owners say establishing solid relationships is key: The Alternative Board. The other 43% don’t deserve to be in business given that thinking.

74% of mobile shoppers fine with not being identified in a store: RichRelevance.

If accurate, still 26% of the shopping dollars available are huge.

Macy’s found visitors to its mobile app apply offers 20 times more than mobile web or desktop visitors.

48.1% of UK doctors plan to use health data recorded via patients’ smartphones within 5 years; 10.2% already do, according to eMarketer.

As we gauge the pace of progress in personalization, how should I answer my wife when she asks why eHarmony puts promoted tweets are in my feed?

AOL earned $606 million on dial-up subscriptions last year. Those folks would enjoy the “speed” of a Gogo inflight connection.

The first demographic in the U.S. to pass 90% penetration of smartphones? Ages 18-24, according to comScore

Future TV sets “will look like a large iPad,” with a variety of apps: Reed Hastings, CEO of Netflix

Surrounded by technology last week, I was amused to see a woman in the airport reading Knit Baby Afghans print magazine.

54% of millennials stop using a brand’s products after a poor mobile experience, Oracle says.

39 of the top 50 news sites are accessed most by mobile: comScore.

59% of 16-24 year olds in the UK say that they would miss their mobile more than TV, Ofcom reported. I would’ve guessed that number to be at least 80%.