Notes From A Mobilized Marketer - What The Latest mCommerce Numbers Tell Us

1.6% of total U.S. retail sales in the United States this year will be made directly from mobile devices, per eMarketer. Only 1.6%, you say? That translates to $76.79 billion. This behavior will become more commonplace if reports are true that Google will soon add 'buy' buttons to mobile search results.

57% of small-business owners say establishing solid relationships is key: The Alternative Board. The other 43% don’t deserve to be in business given that thinking.

74% of mobile shoppers fine with not being identified in a store: RichRelevance.

If accurate, still 26% of the shopping dollars available are huge.

Macy’s found visitors to its mobile app apply offers 20 times more than mobile web or desktop visitors.

48.1% of UK doctors plan to use health data recorded via patients’ smartphones within 5 years; 10.2% already do, according to eMarketer.

As we gauge the pace of progress in personalization, how should I answer my wife when she asks why eHarmony puts promoted tweets are in my feed?

AOL earned $606 million on dial-up subscriptions last year. Those folks would enjoy the “speed” of a Gogo inflight connection.

The first demographic in the U.S. to pass 90% penetration of smartphones? Ages 18-24, according to comScore

Future TV sets “will look like a large iPad,” with a variety of apps: Reed Hastings, CEO of Netflix

Surrounded by technology last week, I was amused to see a woman in the airport reading Knit Baby Afghans print magazine.

54% of millennials stop using a brand’s products after a poor mobile experience, Oracle says.

39 of the top 50 news sites are accessed most by mobile: comScore.

59% of 16-24 year olds in the UK say that they would miss their mobile more than TV, Ofcom reported. I would’ve guessed that number to be at least 80%.

Notes From A Mobilized Marketer - Flying High With Mobile Boarding Passes

Mobile devices will issue a third of all airline boarding passes by 2019: Juniper Research.  That would double the current number. It’s also a good lesson on the lack of absolutes – not everyone will adopt this technology or any other.

Smartwatch as "the remote control of our lives"? Jeez, we’ve heard that hype for years around the mobile phone.

An accessory needed for Apple Watch - restraint. Self-control on when/if to react to more immediate info will be as important as anything, IMO.

As has been case with beacons, we won't know how much consumers want delivered on their wrists until we test, ask and learn.

To me, the No. 1 question remains around Apple Watch - is it really solving a problem?

As Yahoo pointed out, you could buy the most expensive Apple Watch, or one of everything else Apple sells.

Selfie drones are on their way, according to VentureBeat.

The mobile ad spend in the U.S. is projected to grow 50% this year, vs. 1.1% for traditional media, per eMarketer.

Tablet shipments will grow just 2% in 2015, projects IDC.

49% of shoppers ages 20-29 regularly use a mobile phone in-store to compare prices, Gfk says.

Starbucks has expanded its mobile-ordering service across the Northwest.

100,000 Coke vending machines in North America will accept Apple Pay by year end.

A California court has said that cops need warrants to get phone location data.

More than 40% of all time spent on TV properties is on mobile: comScore.

60% of users now choose mobile devices over PCs for local search: Thrive Analytics.

In Q4 2014, 16% of smartphone owners said they had recently acquired their phones within the last 3 months, according to Nielsen.

In 2012, 24% of US consumers wanted to use their mobile to send money to friends. In 2014 it was 50%: Mobile Payments Today.

Notes From A Mobilized Marketer - Have the 2015 Black Friday Sales Started Yet?

Have 2015 Black Friday sales started yet? One day turned into one week in 2014. Why not one year?

Seriously, merchants can call them what they want and try to convince us that the deals are as good as those offered the day after Thanksgiving, but it’s going to take more than words to change behavior patterns. The stats show that we made record Black Friday purchases on, ummm, Black Friday.

Safari only holds a 5% share of the desktop browser market, but 45% share of the mobile browser market thanks to iPhone and iPad usage.

For the first time on Thanksgiving, mobile drove more than 1/2 of all online retail traffic, says IBM.

Several studies show that half of mobile users abandon a page if it doesn’t load in 10 seconds, and three out of five won’t return to the site.

People are now spending more time with mobile devices than with television.

80% of mobile retail research ends with a purchase, per Telmetrics.

41% of millennials will make mobile purchases while shopping in brick & mortar stores this holiday: Dynatrace.

Around the globe, the most popular tactic for the 40% of marketers using mobile this holiday season is SMS, according to Experian.

70% of retailers invested significantly in a mobile-optimized site in time for the holidays: shop.org.

By 2020, 90 percent of the world’s population aged 6 years and over will have mobile phones: Ericsson.

Stop the madness – I heard the term beacosystem for players in campaigns involving beacons.

Amazon was set to release new deals every 10 minutes on Cyber Monday with exclusive offers for mobile app shoppers.

Stupid tweet and headline on TheStreet.com – “Black Friday made it crystal clear -- mobile shopping has emptied our malls AND outlets.” Repeat after me – there are no absolutes in mobile or most anything else.

Twitter is reportedly experimenting with a mobile tool to help you determine the quality of your tweets. Isn’t that the job of your followers and others who look in?

Apps drive the vast majority of media consumption on mobile, accounting for approximately 7 out of every 8 minutes: comScore.

In My New Notes From A Mobilized Marketer - Should We Be Proud That There Are More Mobile Devices Than Toothbrushes?

Rather than trying to prove mobile’s popularity by saying that there are more wireless phones in the world than toothbrushes, why don’t we buy the world some toothbrushes? There are organizations that serve this mission, but we still have a need. Carriers, handset manufacturers, marketers, are you with me?

Led by “back to school shopping”, mobile commerce increased 47% in Q2 vs. a year ago, comScore said. And sales via tablet were up an eye-opening 75%. As comScore reported, some brick-and-mortar retailers prominently offered online-only “Back to School” deals on their sites to promote digital commerce.

One more to note as we near the holiday shopping season: mobile has become the primary medium for consumers to engage with retail brands online, with 70% of engagement from mobile devices.

OK, another one because the stats are so important – more than 34% of the top 10 retailers’ monthly unique visitors are mobile-only.

It has come to this for Blackberry - Wall Street cheered an $11 million loss in the second quarter.

More than one in eight Americans has deposited a check within the past year using a mobile app.

A third of all pictures taken by millennials are selfies, according to a report from Mitek Systems and polling firm Zogby Analytics.

From the same study: 36% of millennials have decided where to spend money or have switched companies based on a brand's mobile offerings.

As crazed as we are about mobile in the U.S., we take a back seat to Austria where market penetration in mobile is 130-140%, according to the IAB.

Multiple studies show that half of mobile users abandon a page if it doesn’t load in 10 seconds. I would’ve guessed 5.

86% of time on mobile is spent on apps, ExactTarget said.

Tablet sales are estimated to increase 39% this year, Brainshark stated. Some think that it’s a dying category. I’m not one of them.

Fear of going without your phone is called nomophobia. As in no mobile. Going without a toothbrush is worse.