Notes From A Mobilized Marketer - Apps Over Websites Is Clear Winner in Time Spent Count

Purely on time spent, users of mobile apps are 20X more engaged than those who visit mobile web sites, per comScore. This came through a study of the top 1,000 apps and sites.

What should we take from this information? App makers are succeeding in catering to the more loyal customers with interesting, even personal experiences. Web sites remain a way to get reach but not necessarily to build loyalty.

Facebook overestimated average time spent watching video ads by between 60% and 80% for the past 2 years, according to the Wall Street Journal.

In other wonderful news, Mobile app marketers will lose $100 million to fraud this year, AppsFlyer reported.

8% of podcast listeners purchase a product/service after hearing an ad: IAB. This speaks to relevance provided to those who choose the programming.

There will be a huge void on Twitter after the election. Or not. iPhone 8 rumors will kick in nearly a year before the expected 10th anniversary revamp.

I disabled breathe notifications on my AppleWatch. I need help on many things. This one, I have covered.

More than two million people watched Week 2 of the NFL on Twitter, upping the audience by 34%.

Apple is said to be stepping up plans for an Amazon Echo-style smart-home device. It would use the same Siri that wanted to get me a Lyft when I told the watch to Start Elliptical.

Up to 50% of consumers who cancel a Netflix subscription eventually return, says the company’s CTO. How many other businesses can claim the same?

Appointment reminders are the top category in a list of the types of messages that U.S. millennials want to receive, per OpenMarket.

Twitter no longer counts photos, GIFs or videos toward the 140-character limit. Look for more pictures of lunches.

Buying "in-store" (33.5%) is still the most popular channel for holiday shopping, eMarketer said. But mobile surely has a large influence, even down aisles and at shelves.

Notes From A Mobilized Marketer - The Ramifications of Bad Mobile Experiences

The rising expectations of mobile users have been well-documented and covered extensively in my The Art of Mobile Persuasion book. Now comes word that one third of mobile consumers would never purchase from brands that fail to deliver.

Alternatively, Sitecore reported, when a good mobile experience is achieved, 76% report that it has an influence on their loyalty to a brand.

Nearly one third of all mobile searches on Google are related to location.

Location-related mobile searches are growing 50% faster than mobile searches in general.

According to Nissan UK data, 6% of mobile ad clicks result in a trip to a dealership.

Nearly 1 in 4 people abandon mobile apps after only one use: Localytics.

Only 24% of mobile app users worldwide return to an app the day after they first use it: Appboy.

Another from Localytics: 62% of users will use an app less than 11 times.

Over 419 million individuals block ads on their smartphones, per PageFair. The number represents 22% of all individuals who own a smartphone worldwide.

Email is the most popular function of smartphone users (78%), followed by web browsing (73%), Facebook (70%) and looking at maps and directions (63%): IDC and Facebook.

Just 52% of small businesses had a mobile-optimized website in February 2016: Yodle, and Research Now.

More than one-third of US internet users said they first find out about small businesses when researching online, according to a survey by Vistaprint.

Nearly six in 10 mobile gamers watch an ad 10 times a week, via TapResearch.

Mobile sales growth exceeded desktop growth by nearly 10x last holiday season: comScore.

81% couldn’t go a day without their mobile device: O2.

Eight in 10 Twitter users are on mobile.

Four out of five 18 to 24-year-olds (81%) say that using mobile banking is helping them to actually save money: per Halifax’s Generation Save report. A further 65% of these young people say mobile banking makes them more likely to move money into savings accounts.