Notes From A Mobilized Marketer - Renee Zellweger As Spokesperson For "Not Your Selfie" App

Celebrity endorsements have flopped in mobile, but how can Renee Zellweger not be the face of Loosery, a video chatting app that supposedly makes one look more attractive? Renee can build the “Not Your Selfie” category.

Mobile offers are redeemed 10x more than print, Hubspot says.

A TiVo study reports 51% (vs. 36% last year) of TV viewers multitask every time they watch TV.

A study by American Express says that fewer will use mobile device this year vs. last for holiday shopping. I’m not buying it.

82% worry that wearables would invade privacy, according to PwC report. That’s a hurdle beyond the issue of wearables not solving problems.

After a week with the iPhone 6, I have to say it is borderline too big for me. I’m coming from a 5 and really feel of that one in my pocket. I realize that it’s a to each his/her own thing, like most things in mobile.

81% of U.S. online consumers say they're likely to avoid websites that have left them dissatisfied, per Forrester. Are the others just gluttons for punishment?

I see where Moms find tracking family health via smartphone too time consuming. Quick, ease of use are musts in new iterations.

Yahoo shared mobile sales for the first time: $200 million last quarter, 17% of the total. It says that mobile revenues for 2014 will exceed $1.2 billion.

The iPhone 6 "caught fire" allegation was as predictable as a new Apple rumor starting within 5 minutes of a product release. Exploding phone stories, too, are almost always hoaxes.

Microsoft reportedly plans to launch a wearable device within weeks.  Supposedly it will work with iOS and Android, unlike the Apple Watch.

Tweet of the week? From sportswriter Rick Reilly: “Cowboys' RB Joseph Randle steals underwear, gets an underwear endorsement deal. Lesson? Next time steal a Mercedes.”

Notes From A Mobilized Marketer - The "Silencing The Loudmouths" Edition

Scientists are working on ways to enable mobile users to charge their phones by yelling. It has to do with what smarter-than-me folks at Queen Mary University of London and Nokia call “stray energy" sources. This idea is as bad as allowing passengers to talk on phones during flights. Silence is golden, people.

Elvis’ Graceland home is implementing beacons for tourists. No word on whether visitors will get messaging asking “Are You Lonesome Tonight?” Of what the message would be after that.

With perks via mobile app and more, 7-Eleven marked the 50th anniversary of the sale of the first “freshly-brewed” coffee. Admittedly, I’m a coffee snob from Seattle, but isn’t using the term freshly-brewed “grounds” for claims of misrepresentation?

As many as 70% of retailers are employing omnichannel strategies, says KPMG.

Mobile spending on programmatic more than doubled this year, eMarketer tells us.

Due to privacy regulations and concerns, Apple has reportedly banned iOS developers from selling HealthKit data to ad networks.

Sony's rumored QX1 lens could turn a smartphone into a DSLR (digital single lens reflex camera), according to Gizmodo.

Will eye and head-tracking do what police and Mom can’t - convince people to stop texting and driving? General Motors will install a half-million devices in cars over the next few years, according to the Financial Times. The technology supposedly will know when a driver is texting by gauging eye and head movements. More importantly, it will then implore the driver to stop.

The tweet of the week is from friend and former colleague Mick Prendergast (@rMEDIUM) -if @apple can't keep nude selfies safe...how can we trust them with our money?

Per a study by Internet Retailer, mobile ecommerce accounts for 21 percent of all online purchases.

There has been a 49% growth in mobile malware since 2011, McAfee found. I would’ve bet the over on that number.

Notes From A Mobilized Marketer - "A Speedy Teenager Masters A Smartphone" Edition

A Brazilian teenager set the world record for input on a smartphone. In 18.19 seconds, he typed, “The razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality they seldom attack a human.” My reaction in 0.6 seconds? OMG.

A new app called The Boyfriend Log intends to be scorecard by which to judge a relationship. The guy gets scores for all things he does or doesn’t do. Boys, think of it as training camp for marriage. Treat it as seriously as football two-a-days.

Adidas plans shoes that look like your Instagram pictures. Finally. The wait has been unbearable.

ESPN has had eight consecutive months with more unique visitors on mobile devices than on computers.

Walking directions in Google Maps now include a "Get an Uber" option.

Google also is providing cyclists with elevation data to Maps bike routes.

Combined mobile and tablet commerce sales are expected to top $293 billion by 2018, Forrester says.

A Motorola executive says that every smartwatch released so far has been “pretty crappy”.  My experience with Fitbit pretty much fit that description.

26% of U.S. online adults using tablets and mobile phones say would be less productive without their phones. Isn’t that number really 100%?

Through Square, you can now order food and drinks from your phone and get a notification when it's ready to pick up.

An HP study states that 22% of customers say mobile increases the number of trips they make to brick and mortar stores.

Nearly one out of every three 18-24 year-olds is a mobile-only shopper, comScore reports.

Minnesota signed the nation's first "kill switch" law to thwart smartphone theft.

While several mobile advertising companies are showing slow growth, the medium is growing six times faster than the desktop Internet.

Notes From A Mobilized Marketer - The Tower of Power Edition

Let’s start with a head-scratcher: I received a text from AT&T saying that my mobile service will get better with the installation of a new cell site. One that is 438 miles away.

If a brand says we will appsolutely love it's mobile app, I won't download it.

A headline says Eye Tracking Is Changing Mobile Marketing. Me: please.

A technology divide among generations? Not a believer. My 84-year-old mother in law sends me emails from her iPhone. And she texts.

Hands on with the iPad Mini Retina tells me I didn't go wrong buying an Air. It’s equally impressive and comes down to preference IMO.

25 percent of social media users exclusively log on to social networks via mobile devices, according to eMarketer.

From industry analyst Chetan Sharma: 90 percent of mobile devices sold in the U.S. in the third quarter were smartphones.

REI, Toys 'r Us and CVS are among top rated mobile retail sites.

71 percent use their phones in store to compare prices. The holiday season will be fascinating.

Gogo Air has added talking and texting, but U.S. fliers won’t be making voice calls soon. How about they fix the awful core service? In my view, the company has done the impossible - supplanted Comcast as the most frustrating for consumer experience and value.

IPG's Magna Global says that viewers tweet 21 percent more often during TV commercial minutes compared to program minutes.

More users get news on Twitter via mobile devices than they do on Facebook, according to Pew. It’s a 20-point difference.

The number of mobile app developers with 1 million users has grown from 400 to 875 since Q1 2012.

Dumb forecast of the week?  200 million people will use augmented reality in 2018. Like anyone knows.

Notes From A Mobilized Marketer - An "App To Stop The Tears" Edition

Researchers have created an app that decodes a baby's cry. It’s for doctors to identify potential issues.

ESPN now lets iPad users call up scores and clips while watching live video. More evidence that the passive has become interactive.

In buyout, BlackBerry is said to get little premium per share. It’s a lesson on how things change in mobile.

Facebook says it has 101 million daily mobile U.S. users. Also, one out of three people in the U.S. check Facebook via mobile app at least once per day.  I like.

Groupon revenues now nearly 50 percent from smartphones. It is capitalizing on location-based opportunities.

Apple is pushing its new MacBook Pro via movie theater ads. Who wudda thunk it?

More change in the car - Audi's augmented reality app decodes your car dashboard so you know what the light on is telling you.

Per industry analyst Chetan Sharma, in the third quarter, the U.S. mobile data market grew 4 percent quarter over quarter and 14 percent year over year to reach $21 billion.

Hautelook says that 40 percent of its transactions are coming from mobile.

Google recommends that mobile websites load in one second or less. More on building mobile web sites in my Sept. 25 Market Motive online workshop.

We get so America-centric here, but it’s interesting that 5 billion of the 6 billion mobile phones are in developing countries. India remains one of the world’s largest mobile markets with over 825 million subscribers.

Time spent shopping on mobile devices has increased 385 percent since 2010.

One last stat - Nearly 80 percent of smartphones shipped worldwide during Q2 of this year ran the Android OS, says IDC.