Notes From A Mobilized Marketer - Are You Ready For Some Football and Mobile Shopping?

We know where our eyes are on Sundays – watching the National Football League. But what about our fingers? It turns out that they are on our mobile devices making purchases happen.

Surprisingly, the most mobile shopping happens on Sunday and on Amazon, according to Opera Software. How does that compare? Desktop traffic to e-commerce sites tends to peak on Mondays and remains stronger during weekdays than on weekends. The day with the lowest mobile shopping traffic is Friday.

Has the Internet of Things made your 2015 marketing plan? Projections are huge for 2020 and 2025. Oh, I get it - nudge you around 2018.

Cyber Monday tablet users averaged $121.49 per order, per IBM.

Smartphones, which have lagged behind tablets in terms of mobile commerce, are making more of an impact as the year comes to a close. The majority (66%) of travel and retail (53%) mobile transactions now come from smartphones, according to Criteo, a performance marketing company.

High-end brick and mortars like Nordstrom are quite crowded these days despite the fact that 45% of affluents plan to all their holiday season online: eMarketer.

26% of people who call their cable companies are asking if they can cancel TV service, says Marchex. If your experience is like mine (yes, Comcast, I’m talking about you), it’s because of outages, overbilling, and a disregard for what matters – dependability.

43% of U.S. consumers know Apple Pay but only 3% have used it, reports Kantar. Security concerns remain.

“Responsive” is a marketer’s watchword for 2015 or so says eMarketer. I thought that happened in 2013.

Amazon and Sears have been known to change prices on 15 to 20% of their products at least once a day, according to 360pi.

Next year, Iowa will allow the use of the mobile app version of a driver’s license as a replacement for a paper license.

United attendants will get the iPhone 6 Plus models to serve customers in-flight. Will they need to keep them in airplane mode?

Instagram is now bigger than Twitter with 300 million monthly users.

There are 4700 app downloads from iTunes every minute, Oracle reports.

I spent lots of time in airports last week. There were no sightings of fingers triple-tapping on feature phones. It felt like a milestone moment.

Notes From A Mobilized Marketer - Of WhatsAppitis and More Pictures of Little Jimmy

Can tapping out mobile messages damage your health? A Granada doctor diagnosed sore wrists as WhatsAppitis. The treatment was "complete abstinence from using the phone to send messages," along with anti-inflammatory drugs.

Twitter now allows picture tagging, up to 4 photos per tweet. Did you see my kid in his hat. And with his sister?

50 percent of users say mobile is the first and last thing they touch when awake. There are punchlines galore. Just not going there.

By 2015, 43 percent of business tablet users will print from mobile devices, HP says. What’s taking so long?

Mobile advertising and search investments by marketers are forecast to increase an average 55 percent annually in 2014, according to Jack Myers.

Millennial Media ‏says that mobile rich media can increase click-through rates by as much as 350 percent over standard banners.

Nineteen percent of Google’s ad revenue came from mobile search ads in 2013 with eMarketer projecting that it will rise to 30 percent over the next three years.

Rankings are subjective by nature but Amazon is only No. 18 on Fast Company’s most innovative list?

My Fitbit Force is being returned due to recall. Actually, that’s great news since innovation is happening fast in the wearables category. Will get more for less.

BlackBerry beat quarterly expectations and made progress on its turnaround. Who expected that?

LinkedIn profiles with images are 11 times more likely to be viewed than those without. I would’ve guessed 50-1.

Headline asked if sales of high-end smartphones have peaked. You get more today for less. That’s not hard to understand.

Report: Sprint to launch HD Voice nationwide by July. Voice is the killer app? In 2014?

Instagram now has 200 million users, including 50 million in the last six months.

Notes From A Mobilized Marketer - Is Captain Kangaroo Still King?

Parents say mobile education apps don’t provide value, but TV still does. So says a study from education-focused research firm The Joan Ganz Cooney Center. Since I don't have young kids, I need to ask - who is the modern-day Captain Kangaroo?

For all of Amazon's knowledge of the user, is it not surprising that local offers delivered daily are generic?

It has been five minutes since I've seen a tweet about the weather in NY for Super Bowl 48. C'mon, people. I need to stay informed.

The Weather Channel is doing heavy promotion to try to get us to leave the Super Bowl telecast at halftime to watch its forecast for the second half. Really?

A study says that looking at your smartphone at night can make you more tired the next day. We know this, but can't help ourselves.

My Fitbit Force says I burned more calories in less than four hours of sleep after midnight than in 28 minutes on elliptical. Really?

The size of the iPhone has always been ideal for me. Making it larger might bring others into fold, but send others like me away.

Facebook is either going out of business over the next several years or it wins in mobile advertising. The latter is more likely.

More and more, I'm hearing feature phones referred to as dumb phones. Keep that reference out of your marketing.

Is engagement the metric that matters most with mobile? It’s extremely important but sales trump everything.

My new Market Motive mobile certification students are from China, India, Canada and the U.S. It is representative of where mobile is today.

BlackBerry landed a massive Pentagon order and its stock soared. What is this, 2005?

Apple is no longer the consumers’ favorite tech brand, according to a Forrester study. It dropped to No. 5.