The average age for a child getting their first smartphone is now 10.3 years, according to Influence Central’s new report called Kids & Tech: The Evolution of Today’s Digital Natives.
As first reported by TechCrunch:
- Tablets have surged from 26% to 55% usage as kids’ device of choice during car rides. Smartphones trail at 45% (up from 39% in 2012).
- 64% of kids have access to the Internet via their own laptop or tablet, compared to just 42% in 2012
- 39% of kids get a social media account at 11.4 years. 11% got a social media account when they were younger than 10.
Uber shared the fact that riders will pay the most their phone battery is dying. But it says that it doesn’t take that information into account and gouge people. “We absolutely don’t use that to kind of like push you a higher surge price, but it’s an interesting kind of psychological fact of human behavior,” Uber’s head of economic research Keith Chen told NPR.
By 2018, the number of chat app users will reach 2 billion globally and represent 80% of global smartphone users: Forrester.
Google and Levi's have partnered on a smart jacket that can answer calls, play your music and go in the wash, recode reported.
An eMarketer study said that 35% of mobile app users want more personalized experiences. My question - 65% don't want more personalization or they don't understand the concept?
Another eMarketer report caught my eye: only 31% of marketers surveyed have a customer engagement process that they are consistently applying across business units.
#NationalSendANudeDay was trending on Twitter the other day. Questions from me - send ‘em where? College? Out of the country? To a "friend's" house?
Google says that 20 percent of mobile queries are voice searches. That is expected to pick up significantly in the next couple of years.
